ICYMI Structured announced the general availability of its AI-native Partner Marketing Execution Platform (PMEP), purpose-built to transform how global enterprises activate and scale partner ecosystems. Microsoft has deployed the platform across its global partner network, validating the system at one of the largest and most complex channel environments in the world. Structured believes its platform represents a fundamental shift in partner marketing. For years, partners were expected to log into portals, search content libraries, assemble campaigns, localize assets and manage compliance on their own. The result was predictable: friction slowed execution, engagement declined and revenue opportunities stalled. Structured removes that friction entirely. Through AI-powered “Just Ask” conversational experience, partners simply describe their goal. The platform builds, localizes, personalizes and launches fully integrated, full-funnel campaigns automatically, with governance and compliance built in. For those with more marketing expertise, the platform also responds to direct input, turning requests into fully built campaigns automatically. The result is higher partner engagement, more campaigns in market, increased pipeline creation and clearer revenue visibility for the enterprise, said the company. “Friction has been the hidden tax in partner marketing. When execution is complicated, partners disengage. Structured removes that friction. We make it effortless to build, localize and launch campaigns so partners can focus on going to market,” said Stacey Epstein, CEO of Structured. The platform combines generative AI for personalized content creation with agentic workflows that automate campaign execution, enforce compliance, orchestrate multi-channel programs and continuously optimize performance at scale. Unlike legacy systems retrofitted with AI features, Structured’s architecture was designed natively for channel complexity, including partner tiers, global brand governance, regional compliance and ecosystem-level reporting. Structured’s AI-native architecture is cloud-flexible and designed to support multiple enterprise AI environments, enabling customers to deploy the platform within their preferred cloud infrastructure with support for a broad spectrum of AI models. Microsoft partnered with Structured during development to validate the platform at enterprise scale. The platform is now live across Microsoft’s global partner ecosystem, supporting localized campaign execution, workflow automation and performance visibility across regions. Structured Launches AI-Native Partner Marketing Execution Platform 62 CHANNELVISION | SPRING 2026 FREE SUBSCRIPTIONS - Subscriptions to ChannelVision magazine are free to executives working for telecommunications service providers. 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