CV_Spring_2021

To be successful in business, you need to be able to communicate, which requires that you can hear others and fully understand what they are saying. When communications come via telephone, that means the audio must be precise. Based on pioneering audio technol- ogy EPOS unleashes human potential by perfecting audio experiences and collaborating technologies to create solutions that are powerful, reliable and easy to use. The EPOS headsets are designed to ensure flawless business calls and to boost concentration through Hybrid Adaptive ANC, which constantly monitors the background environment and seamlessly adjusts to the ambient noise around you. This provides the precise level of noise cancellation where and when it’s needed, includ- ing for office professionals, on-the-go workers, contact center staff and air traffic controllers, among others. Great sound, comfort and fit, excel - lent build quality, versatility, compatibility are some of the reasons for choosing an EPOS headset. Acoustic safety is anoth- er important factor, so it is reassuring to know that EPOS Contact Center and Office (CC&O) headsets are equipped with EPOS ActiveGard, one of the most advanced hearing protection technolo- gies against acoustic injury caused by sudden sound bursts. EPOS is part of the Demant group – an international audio and hearing technology group that offers solutions and services to help people connect and communicate. The Demant Group operates in a global market with companies in more than 30 countries. Launched at the beginning of 2020, EPOS was born out of a joint venture between Sennheiser and Demant. So, the company actually has been around since Sennheiser’s founding in 2003. With the 2020 evolution, the business split into two offerings – enterprise and gaming. “With this evolution into our own brand, we’ve recognized the need to really create uniform processes throughout the entire company,” explained Lars Riis Rasmussen, senior vice president, global sales, enterprises solutions at EPOS. Magnifying Partner Program In February, EPOS unveiled a global partner program: EPOS AMPLIFY. “Prior to this, we did not have an official channel program – everything was done regionally,” Rasmussen said. “We had been running a lot of channel-related activities as a compa- ny, but we really took this as an oppor- tunity to define best practices with a uniform approach and to also listen and talk with our partners, to find out what they want out of a program and what they’d like to see in the future.” Rasmussen called EPOS AMPLIFY a strategic investment that helps to strengthen the EPOS ecosystem, as well as partner relations and growth. It is designed exclusively for the brand’s 6,000-plus global channel partners as a mutually beneficial model. It is designed to increase partners’ profit - ability and presence in the market, while making great relationships better. “The program is accessible for partners of all sizes and areas of expertise to support them in growing By Bruce Christian CHANNEL MANAGEMENT Lars Riis Rasmussen, EPOS SVP, global sales, enterprises solutions EPOS AMPLIFY Ups Partners’ Headset Opportunities 48 CHANNEL V ISION | May 2021