Driving Industry Insight: PTC’s First Sponsored Research Study PTC marked a significant milestone with the launch of its first-ever sponsored research study, Retail Business Model Pricing for Telecommunication Services in Tonga. This research study was presented at PTC’26 by Network Strategies. The research highlights PTC’s growing role as a contributor to industry knowledge with real-world relevance. “What stands out this year is not just growth but engagement,” Moon added. “From sold‑out leadership programs and new research initiatives to the new Alaka‘i Stage, PTC’26 reflects a community investing in people, ideas and long‑term impact.” Expanded Programming at PTC’26 The PTC Annual Conference continues to expand each year with unique opportunities for industry leaders to connect. At PTC’26, several new experiences were introduced to enhance engagement and strengthen community across the program. The Executive Networking Breakfast offered a structured environment for senior-level conversations, while new social events such as the Pau Hana: Happy Hour Lip Sync Competition and the PTC’26 Sunset Social added a fun and energetic element to the conference experience. These new offerings complemented the PTC Barstool Pitch, which returned for its third year, providing entrepreneurs and visionaries the opportunity to present bold ideas and receive live feedback from industry titans. PTC’26 also introduced the First Look: First-Time Attendees Workshop, a dedicated session designed to help newcomers navigate the conference and maximize the value of their experience from the outset. Recognizing the importance of inclusion and community building, PTC’26 launched the Week of Laulima – many hands working together, an expanded women’s program designed to foster collaboration, leadership and connection across the industry. The initiative featured a series of events, including Yoga, the Power Women Breakfast Series, the Women’s Reception and a dedicated Week of Laulima celebration, creating meaningful spaces for engagement throughout the week. PTC also continued its tradition of recognizing excellence through the PTC’26 Awards, celebrating outstanding achievements and contributions across a range of industry categories. Beyond the conference program, PTC’26 maintained its focus on impact through the annual 5K Charity Run/Walk, benefiting Make-A-Wish Hawaiʻi. The event brought together participants from across the industry in support of a shared cause and raised $14,500. Accelerating Connection Through Technology Technology also played a central role in enhancing the attendee experience. The PTC’26 Mobile App offered advanced networking tools, including the use of virtual ProxyTwin technology, enabling participants to connect face-to-face while being in multiple places at once; the app also enabled attendees to message one another, schedule meetings, customize their schedules, access site maps, view sessions, speakers, event details and more. Widely regarded as the industry’s leading event for building relationships and accelerating business, the PTC Annual Conference continues to deliver unmatched value by bringing months’ worth of meetings and conversations into just a few days in Honolulu. With strong momentum carrying forward, PTC remains focused on convening top voices, advancing collaboration and driving innovation across the global digital infrastructure ecosystem. Learn more at ptc.org. o Carolyn Pohl is the marketing manager at PTC. 45 WINTER 2026 | CHANNELVISION
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