CVx2025_SUPER GUIDE

24 THE CVxEXPO I NOVEMBER 3 – 5, 2025 2:25 p.m. to 2:55 p.m. – Aurora Meeting Room C It’s Time to Know About Digital Twins In this era of artificial intelligence and language models, often what can be overlooked as “years down the road” quickly turns into being just months from having major commercial impact. Such is the case with digital twins and digital cloning, or the real-time digital representations of physical objects, systems or people. For this session, channel veteran and thought-leader Brandon Knight will discuss how this necessary technology is being widely developed internationally, the equal parts excitement and fear regarding its influence on work productivity and the human labor force, and what the channel needs to know about its bearing on the future of communications between co-workers and with customers. Presenter: Brandon Knight, Global Head of ZCX Ecosystem, Zoom 3:00 p.m. to 3:30 p.m. – Aurora Meeting Room C Managed IT to Managed Intelligence: Market & Sell AI Services That Deliver $$$ Learn how MSPs can successfully position, package and sell AI-driven services that solve real business challenges. This session will cover how to identify high-impact use cases, craft compelling AI value propositions and create go-to-market strategies that resonate with decision-makers. Attendees will learn best practices for pricing AI services, building trust around AI outcomes and using their existing MSP expertise as a launchpad into profitable AI offerings. Whether you’re just starting to explore AI or already integrating automation and predictive analytics into your service stack, this talk will give you insights and frameworks to market AI confidently and close more deals. Presenter: Charlene Ignacio, CEO, Fornix Marketing WEDNESDAY, NOVEMBER 5, 2025 Breakfast Keynote: Failing Forward – Turning the Lessons of Failure into Massive Gains Bruce Wirt, Chief Commercial Officer, SilverSky 8:50 a.m. – Cira Ballroom Award-winning technology executive Bruce Wirt takes the audience on a journey from the deepest valleys to the highest peaks as he uncovers the importance of seizing on the moments of failure and learning from the situations in which everything we thought we knew turned out to be wrong. Come here how leaders across many industries have created massive and sustainable success from hardships. Tech Keynote: Gain Understanding of Enterprise AI Eric Carr, President & AI Lead, Compoze Labs 9:40 a.m. – Cira Ballroom For more than 15 years, Eric has overseen make-or-break technology shifts for companies large and small. He now leads Compoze Labs’ AI practice, turning models into measurable wins. In this session, you’ll gain a clear understanding of enterprise AI, exploring what is working, what is stalling and the practical steps MSPs and channel partners can take to shape a solid 2026 roadmap. 10:15 a.m. to 10:45 a.m. – Aurora Meeting Room A Whale Watching: How to Play in the Enterprise Space Small and very small businesses represent 99% of organizations out there, while mid-sized firms lack the internal IT resources that requisite the help from outside advisors. Even so, SMB IT spending is measured in billions of dollars whereas enterprise IT spending is measured in trillions of dollars. This panel will take an honest look at how, why and if channel partners should target enterprise whales or if the upper mid-market is the limit. Moderator: Peter Radizeski, President, RAD-INFO, Inc. Panelists: Tim Fyke, CEO, Jett Enterprises Rick Mancinelli, CEO, C3 Complete

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