26 THE CVxEXPO I NOVEMBER 3 – 5, 2025 10:15 a.m. to 10:45 a.m. – Aurora Meeting Room B Expanding Revenue Streams: Strategic Growth Through Partnership This panel of experts will highlight real-world examples of how partners are working with vendors to build practical, revenue-focused offerings that support the real needs of today’s merchants. Attendees will hear how service portfolios are expanding to include payment processing, equipment, consulting, integration and purpose-built tools. Panelists will provide attendees with tools, examples and contacts, and share what’s working and how these additions lead to stronger client retention and better margins. Come and learn how to expand your offering to meet demand and stand out. Moderator: Marla Ellerman, Founder, The Side Hustle Panelists: Alan V. Forgione, President, Northeast Acquirers Association Tim Hines, Chief Product Officer, ChainIT Michele Johnson, Channel Partner Director, Sandler Partners 10:15 a.m. to 10:45 a.m. – Aurora Meeting Room C Accessorize Your Access Sale Part 2 – Monetizing the LAN As a follow-up to last year’s wildly popular session on adding revenue to connectivity sales, this panel will uncover realworld examples of how revenue – often that is right under your nose – is being added to traditional voice and data circuit sales. Hear how partners have stacked significant dollars onto existing deals by selling LAN infrastructure services and equipment, often by asking a few simple questions and with no experience in selling “beyond the demarc.” Presenter: Drew Allgeier, Vice President of Business Development, Starken Technologies 10:50 a.m. to 11:20 a.m. – Aurora Meeting Room A Build A Partner Ecosystem Pit Crew A relatively straightforward menu of hardware and software choices has mushroomed into a massive menu of data services, AI, SaaS, cybersecurity and cloud computing. Channel firms can find the capacity to provide services up and down the tech stack overwhelming, if not impossible, leading to a renewed interest in partner ecosystems. Join three-time TEDx speaker Greg Plum for a high-energy session that will change how you think about referral partner ecosystems. Learn how to build a network of partners that pull you into more deals, view your sales process through eyes of your customer, find hidden influencers and create unstoppable momentum by aligning with the right players around your ICP (ideal customer profile). Presenter: Greg Plum, Director - Strategist Recruiting, Bridgepointe Technologies 10:50 a.m. to 11:20 a.m. – Aurora Meeting Room B The Partnership Advantage: Aligning Vendors, MSPs and Resellers In today’s market, success comes from collaboration – not competition. When vendors, MSPs and resellers work in alignment, they unlock greater value for both their businesses and their customers. This panel will explore how to align goals, share best practices and strengthen partnerships to deliver better customer experiences. Moderator: Martin Vilaboy, Editor in Chief, ChannelVision Magazine Panelists: Ira Feuerstein, Manager of Channel Strategy, Telesystem Darin Gull, Director of Business Development, C3 Complete Chris Wanamaker, Senior Channel Account Executive, Sophos 10:50 a.m. to 11:50 a.m. – Aurora Meeting Room C AI in Action Ready to move beyond the hype? This expert panel will showcase how artificial intelligence is driving real-world efficiency gains across multiple industries. Discover practical, high-impact AI applications and walk away with actionable steps and a clear roadmap for integrating AI efficiencies into your own organization, ensuring you stay ahead in the age of intelligent automation. This discussion will focus on converting innovative AI theory into measurable business impact. Moderator: Mari Cherry, Director of Operations, RITC Cybersecurity Panelists: Steven Cramer, CIO, Newbridge Business Solutions Michael Rotondo, Cybersecurity Architect, RITC Cybersecurity Ken Smerz, CEO, ZELUS
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