12 THE CVxEXPO I NOVEMBER 12 – 14, 2024 24 TUESDAY, NOVEMBER 12, 2024 Noon – Complimentary lunch served in foyer outside of Red Bird Meeting Rooms 12:30 to 1:10 p.m. – Meeting Room Red Bird K&L Build IT & They Will Come: A Sales Process for MSPs Forced to be experts on a myriad of solutions and technologies, MSPs and tech advisors can sometimes underemphasize key elements of sales and marketing. Led by technology marketing expert and serial entrepreneur Charlene Ignacio, this panel will lead partners through the process of building a complete sale process, from filling the funnel to healthy post-meeting relationships. Our experts will cover everything from the proper steps to building effective MQL and SQL strategies to cleaning lists and creating ideal customer profiles to ensuring successful and productive appointments, plus more. Moderator: Charlene Ignacio, CEO, Fornix Marketing Panelists: Randy Deetz, CEO, Ransom Shield Robert Choynowski, President and Managing Partner, SeaGlass Technology Raymond Tijerina, Partner Sales Specialist, Axur Tanner Cookson, Vice President of Sales, Alternative Payments 12:30 to 1:10 p.m. – Meeting Room Dove I Regulatory, Compliance & Billing Track, Session #1 Sitting on the Classification Fence: Is it SaaS, Information Service or Telecom? The first of a three-part training track on “Regulatory, Tax & Billing Compliance,” this session will explain how classification of services impacts your operations and the keys to treating each component based on classification. Our regulatory and legal experts will break down the subtleties of service classifications; define SaaS, information and telecom services; and explain the evolving landscape of software solutions in communications. Attendees will learn how to navigate tax load through strategic planning and master regulatory and tax challenges. Moderator: Tom Forte, President, Red Jacket Solutions, LLC Panelists: Jonathan Marashlian, Managing Partner, Marashlian & Donahue Robert Dumas, Owner & CEO, TaxConnex 12:30 to 1:10 p.m.– Meeting Room Red Bird J Details of the Deal - Selling Private Wireless Networks Private wireless networks are expected to be an integral part of future connectivity solutions. These networks promise to bring enhanced capabilities including security, reliability, coverage, latency, network configurability and accelerated deployment speed over existing solutions. Our panel of experts will discuss the details of a private network deal, from identifying the opportunity to delivering the intended outcomes. Moderator: Martin Vilaboy, Editorial Director, Beka Business Media Panelists: John Muscarella, Vice President, Channel Sales, Cox Business William Richmond, General Manager, Cox Private Networks CVxEXPO24 Breakout Sessions and Panels
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