14 THE CVxEXPO I NOVEMBER 12 – 14, 2024 24 1:20 – 2:00 p.m. – Meeting Room Red Bird K&L Maximizing Efficiency: Scaling MSP Services with Automation and Customer-Focused Network Solutions In a rapidly evolving digital landscape, MSPs must continuously find ways to deliver superior service to more clients without increasing their staffing burden. This session dives into how leading MSPs are leveraging automation and customer-centric managed network solutions to streamline operations, enhance connectivity and scale their offerings. Discover how automating routine tasks and optimizing network management empowers your team to focus on highvalue initiatives while providing top-tier service, drive operational efficiencies, expand your reach, and deliver more value to customers with the same staff. Presenter: Mark Palmer, Vice President, Managed Services, Granite 1:20 – 2:00 p.m. – Meeting Room Dove I Regulatory, Compliance & Billing Track, Session #2 Reseller Requirements MSPs Need to Know The benefits of “owning the customer” are clear vs. partnering with a provider that ultimately “owns the customer.” But the steps and required changes to becoming a reseller of business communications and data services can be intimidating for most MSPs. This panel will detail and explain the differences when moving from “agent” to “owner” by breaking down the federal requirements (FCC, USAC, USF reforms), state PUC requirements, corporate compliance and the many tax considerations. MSPs and agents will learn about managing supplier relationships to avoid double taxation and hear cautionary tales straight from the trenches. Moderator: Tom Forte, President, Red Jacket Solutions, LLC Panelists: Jonathan Marashlian, Managing Partner, Marashlian & Donahue Robert Dumas, Owner & CEO, TaxConnex Jeff Lytle, Founder & President, Sandy Beaches Software Michael Yokay, Director of Business Development, CereTax 1:20 – 2:00 p.m. – Meeting Room Red Bird J The New Last Mile: Increase ARPU by Cross Selling Wireless It is no longer necessary to string cables along the street or wait for trenches to be dug in order to deliver highbandwidth, last mile connections. Everything your customers get with wireline connectivity can now be delivered by CTT (cell tower technology) and a wireless router. And that router still supports Wi-Fi, Ethernet, VoIP, private networks and the public internet – all with low latency. Connections often can occur within 48 hours of an order being placed, and with speeds of up to 400Mbps. In this session, partners will learn how to increase revenue by selling the “new last mile” into their existing and new business clients and get to revenue faster through CTT. Presenter: Neil Farquharson, Sales Engineering and Marketing Director. ConectUS Wireless 2:10 - 2:50 p.m. – Meeting Room Red Bird K&L The Bottom-Line Effect: How Every Decision Impacts Profitability Discover how seemingly small choices ripple through your organization, shaping financial outcomes and driving your business forward. This session focuses on the critical link between decision-making and profitability, revealing practical strategies to enhance financial performance at every level. Learn how to identify high-impact decisions, optimize resource allocation and implement best practices that ensure each choice contributes positively to your bottom line. Whether you’re an executive, manager or entrepreneur, this session will equip you with the insights needed to turn strategic decisions into tangible financial success. Presenter: David Jooste, President, MSPAA
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