16 THE CVxEXPO I NOVEMBER 12 – 14, 2024 24 2:10 - 2:50 p.m. – Meeting Room Red Bird J How To Market for The Win Marketing is a must for all companies, even though many MSPs and partner agencies don’t like to admit it. Join Donna Renee from GreenStar Marketing for an informative session on the importance of digital marketing in today’s marketplace. The first half of the session will focus on the value of effective marketing and the importance of strengthening your brand to create top of mind awareness that will create new funnel opportunities. During the second half, you will receive real time DIY marketing tips, hints and tricks that you can implement and use right away. Presenter: Donna Renee, Solutions Consultant, GreenStar Marketing 2:10 - 2:50 p.m. – Meeting Room Dove I Enhance Your Customers Outbound CX with Spoof Protection and Branded Calling TNS survey data shows that 68% of U.S. adults never answer a phone call from an unknown number, and 76% have missed calls from unknown numbers that they would have answered had they known who was calling them. Efforts to increase outbound consumer engagement are coalescing in two core areas of opportunity for channel partners – spoof protection and branded calling – both designed to help enterprises address customer engagement rate challenges, provide customer-facing transparency, and drive gains in customer conversion rates. This session will analyze market factors challenging outbound CX, share real-world branded calling use cases and outline how channel partners can integrate these solutions and boost their portfolios with this high-demand CX offering. Attendees also will learn why call authentication and spoof protection is integral to branded calling, how different commercial proposals can provide channel partners with a menu of products to sell and how a modernized voice channel can improve enterprises’ CX offerings. Presenter: Jim Tyrrell, VP Global Product Strategy, Communications Market, Transaction Network Services 3:00 - 3:45 p.m. – Meeting Room Red Bird K&L Day One Keynote Well Beyond Coax: A Conversation with Cable Channel Chiefs Few channel partner providers have been more active during the past several years in building comprehensive portfolios of both legacy and cutting-edge solutions – from connectivity and cloud to wireless networks and softwaredefined networking. Join us as we sit down with John Muscarella, Michelle Kadlacek and Matthew Fassnacht, respective channel chiefs of Cox Business, Spectrum Enterprise and Comcast Business, to hear their unique perspectives on the opportunities, challenges and changes facing communications and IT channels. Moderator: Peter Radizeski; President of RAD-INFO, Inc. Keynote Panel: John Muscarella, Vice President of Channel Sales, Cox Business Michelle Kadlacek, Vice President, Enterprise Partner Program, Spectrum Enterprise Matthew Fassnacht, Vice President & Channel Chief, Comcast Business
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