INCOMPAS-Fall-2020-Daily-1

www.bekabusinessmedia.com WWW. INCOMPAS .ORG « 7 » S E P T E M B E R 1 4 - 16 THE 2020 Internet and Cell Services Increasing in Value, According to ShareTracker Survey S hareTracker has released new data on subscription “switchers,” analyzing internet, TV and cell spending during the last 18 months. The results should come as welcomed news to service providers. The survey found that subscribers who switched to new internet and cell providers in 2020 actually paid more per month on average for the new service than they did for the previous service. In contrast, in 2019, these “switchers” reduced costs by switching. Like- wise, pay TV switchers’ savings in 2020 declined to $11 per month from nearly $20 per month in 2019.  On the whole, internet customers are switching to services that likely provide more speed for a similar monthly expense, ShareTracker analysts surmised. This is likely due to increased work-from-home orders due to COVID-19 quarantines. Similarly, the smaller savings with pay TV are due to people increasing, or keeping, entertain- ment options. Interestingly, respondents 18 to 34 years of age who switched paid 6 percent more for internet in the second quarter of 2020 and 9 percent more in the first quarter. Altogether, this group paid 10 percent less in 2019. “Switchers are increasing spend on necessities, most likely to improve their work-from-home experience,” said ShareTracker analysts. “This demo- graphic also had an increase in pay TV spending when switching, again reflecting a need to be entertained while in quarantine.”  Also in the second quarter of 2020, cell service switchers aged 18 to 34 paid an average of $6 more for their new service than non-switchers, notably in lower-priced brands, while shrinking the price differences between switch/ no-switch among the “Big 3.” A more sobering stat is the fact that while 2Q20 cell switchers aged 18 to 34 paid more for their new services, overall spending has been trending downward since 2019, ShareTracker figures show. p Average Monthly Savings (Increase) - all Switchers Source: ShareTracker User Base Growth by Country Non-Hardware Revenues by Application In $Billions Which of the following financial actions is your company considering as a result of COVID-19? Source:PwC (Select all that apply) 82% 82% 82% 46% 56% 67% 70% 58% 44% 43% 44% 44% 32% April 8 2020 April 22 2020 May 6 2020 28% 30% Implementing cost containment Deferring or canceling planned investments Changing company financing plans Adjusting guidance Changing M&A strategy UK USA France Denmark therlands Belgium Spain Canada Austria Italy 250 200 150 100 50 0 Percentage growth 120 140 160 2019 2030 $ $5.00 $(5.00) $10.00 $15.00 $20.00 $25.00 18 Mo Avg 2019 2020 YTD 2Q 2020 $6.45 $4.32 $9.42 $6.95 $(0.65) $0.43 $(0.15) $(1.27) PayTV Internet Cell Your regional Pacific Northwest network partner. Blackfoot Carrier Services Seattle Noxon Kalispell Missoula Hamilton GreatFalls Helena Butte Anaconda Bozeman Billings Townsend Forsyth St.Anthony AmericanFalls Dubois Sheridan Casper Worland Gillette Riverton Sundance ToChicago ToChicago Denver Cheyenne Diverse, redundant network routes. Blackfoot is your trusted network operator, employing industry best practices to meet stringent SLAs. We leverage fiber and RF to accommodate topography and time-to-market considerations. 30,000 service locations. 866-541-5000 | Blackfoot.com/Carrier