6 THE INCOMPAS SHOW I OCTOBER 20 - 22, 2024 www.bekabusinessmedia.com DAY 1 DAY 2 Transaction Network Services (TNS), TransUnion and First Orion announced the availability of branded calling with logos across the top three U.S. wireless carriers. The partnership ensures branded calls with rich content are verified with end-toend authentication, providing a secure method to help prevent call spoofing. With the addition of logo delivery to the portfolio of rich content, the partnership expects a continued increase in secure branded calling adoption before the end of 2024. “Despite the many digital communication channels available, the phone call is the preferred channel for addressing personal, complex, and high-value business situations,” said the companies in a joint statement. “Companies must consider leveraging the benefits of authenticated branded calling to build long-term brand affinity and improve engagement. This becomes even more vital to financial service firms that have experienced a dramatic uptick in fraudulent activity, which can negatively impact their brand and customers.” Branded calling enables enterprises to add rich content to the mobile display, including name, number, and now, logo, along with a secure end-to-end authentication and verification framework, to ensure calls are not spoofed. The solution is essential for promoting businesses, establishing consumer trust, and increasing engagement while protecting brands and consumers from fraud. After two years of close collaboration, the partnership continues to advance innovation and adoption. Recent milestones include branded calling adoption by more than 4,500 U.S. businesses and 15% of Fortune 500 companies; delivering more than 3.7 billion branded calls this year; shared network coverage for over 300 million consumers; and registering more than 250,000 businesses and 22 million phone numbers. According to Juniper Research, robocall scams could cost consumers $73 billion this year, and “the implementation of frameworks such as STIR/SHAKEN, and mass rollout of branded calling solutions, are expected to significantly impact criminals’ operations.” Already working in lockstep with this guidance, the partnership is responsible for establishing the industry standards that helped introduce branded calling to the U.S. marketplace. With the addition of logos and nationwide coverage across the top three wireless carriers in the U.S., a mass branded calling rollout is already underway, with expectations to continue to reach more businesses and consumers over time. p TNS is located at Booth 104. To connect with TransUnion, visit Meeting Lounge 205. Corero Network Security, specialists in distributed denial of service (DDoS) protection, early this month announced that it has secured $6 million in new orders during the third quarter of 2024. This strong close continues the company’s customer acquisition momentum and brings Corero’s total orders for 2024 to $20.2 million. Corero’s innovative SmartWall ONE DDoS protection solutions have driven the company’s expansion into new strategic geographies such as the Middle East and Latin America, while also strengthening its foothold in existing markets, said the company. In Q3 2024, the company secured six additional customer wins, contributing to a total of 16 new customers so far this year. Alongside new customer wins, Corero expanded relationships with existing customers through significant contract renewals and upgrades, demonstrating continued trust in its SmartWall ONE solution to meet evolving security needs and support business growth. “Renewals and upgrades demonstrate that we are successfully delivering on our customer promise, and collectively these deals underline the market-leading capabilities of our cutting-edge SmartWall ONE solution,” commented Carl Herberger, CEO at Corero Network Security. “Our continued new customer win momentum since H1 2024 demonstrates the ongoing success of our accelerated go-to-market strategy and highlights Corero’s increasing ability to compete across the global market.” p Meet with Corero Network Security at Kiosk 5 and Deal Center Table 19. TNS, TransUnion and First Orion Launch Branded Calling with Logos for Enterprises Corero Secures $6M in New Orders GeoLinks, an enterprise-level telecommunications company, announced that Mark Funaki has joined the company as general counsel and corporate secretary. Funaki reports to interim CEO Melinda White and will oversee all legal affairs, including corporate governance, contract negotiations, risk management and compliance, ensuring the company’s operations align with its strategic growth objectives. “It is exciting to welcome a legal expert into the GeoLinks family,” said White. “Mark brings the knowledge and experience needed to drive and support growth across the business. This executive addition represents the importance placed on growth and governance.” “I am excited to join GeoLinks at such an important juncture,” added Funaki. “I look forward to enhancing the company’s current success by supporting its strategy for robust growth while building on its legacy of bringing connectivity to unserved and underserved communities. With more than 20 years of experience as a chief legal officer, Funaki is known for his ability to drive operational excellence and implement legal strategies that align with business objectives. He holds a Juris Doctor from Vanderbilt University Law School and a Bachelor of Arts in Public Policy from Duke University. Most recently, Funaki served as general counsel of a public energy solutions provider where he managed all legal affairs. Previously, he served as general counsel and senior vice president at Jafra Cosmetics International, Inc. where he directed all legal matters for the corporate headquarters, global manufacturing, and U.S. sales operations, including the regulatory affairs and compliance teams. p Meet with GeoLinks at Deal Center Table 10. GeoLinks Appoints Funaki General Counsel and Corporate Secretary
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