SHOW.INCOMPAS.ORG 1 7 Sales & Marketing Track - Plaza Ballroom F (Open to VIP All-Inclusive passholders only) More Sales, Less Physical Prospecting Sales and marketing teams are always looking for ways to increase productivity. In this roundtable, we’ll discuss methods for measuring success that doesn’t exhaust field teams. Today’s digital marketing techniques can provide sales teams - regardless of size - with the means to work smarter and not harder with less physical prospecting. This roundtable will also cover establishing a system for measuring success that doesn’t rely solely on field teams. By the end of this roundtable, you’ll have a better understanding of how to increase sales with innovative digital marketing tactics and sales automation tools that give you better visibility into the day-to-day impact your teams are making. Moderators: Laura Johns, Founder & CEO, The Business Growers Amy Kohl, Founder & CEO, AK Operations 3:00 p.m.–3:50 p.m. Business Track - Plaza Ballroom A (Open to VIP All-Inclusive passholders only) Managing CAPEX and OPEX to Meet Customer Demand Keeping pace with customer demand is critical for companies that are providing communications services and deploying broadband networks. This roundtable will provide an open discussion about how to address the growing demand and strategies for meeting that demand while managing through CAPEX and OPEX constraints. Moderator: David Wuensch, Vice President, Business Development, Axcent Networks Panelists: Daniel Friesen. Managing Member and Chief Innovation Officer, IdeaTek Telcom, LLC Dane Jasper, CEO and Co-Founder, Sonic Telecom Dan Watts, COO, Segra Technology Track - Plaza Ballroom E (Open to VIP All-Inclusive passholders only) Evaluating the U.S. Long-haul Network This roundtable will address the status of U.S. long-haul networks. Participants will discuss if the age of the existing network is a concern, and what the impact is on newer DWDM technologies. The roundtable also will focus on who is building new routes, what to consider when making decisions on new routes, and the need for connectivity in Tier 2 and Tier 3 markets. Moderator: Tamar E. Finn, Partner, Morgan Lewis Panelists: Trey Allen, Head of Sales and Support, Windstream Wholesale Seth Arndorfer, CEO, DCN Dan Davis, CEO, Arcadian Infracom Sales & Marketing Track - Plaza Ballroom F (Open to VIP All-Inclusive passholders only) Counting KPIs: Make Sales and Marketing Activities Matter Are you looking to maximize your sales and marketing activities? By identifying the right key performance indicators (KPIs) in your strategy, you can take your business to new heights. But what KPIs should you be tracking? And how can you ensure that your sales and marketing activities are truly effective? Join this roundtable for the latest tips on identifying the right KPIs to provide your marketing and sales activities are worth the investment. Moderators: Laura Johns, Founder & CEO, The Business Growers Amy Kohl, Founder & CEO, AK Operations SCHEDULE AT A GLANCE
RkJQdWJsaXNoZXIy NTg4Njc=