DAY 2 14 ISPAMERICA SHOW I MARCH 2 – 5, 2026 www.bekabusinessmedia.com Paymentus Helps Credit Union Outpace Peer RF elements to Showcase Latest Antennas Flowcutter Brings NetFlow Visibility to ISPAMERICA 2026 With budgets stretched and time tight, organizations find that success is often at the mercy of resource limitations. Such was the case for Merck Sharp & Dohme Federal Credit Union (MSDFCU), a leading financial institution supported by a small but mighty marketing team. Merck Sharp & Dohme FCU is one of the largest credit unions in Pennsylvania, serving the needs of more than 33,000 members. To promote its offerings to members and potential customers, the credit union takes advantage of a wide array of channels – necessitating breakthrough work to ensure visibility and success. In support of its move to the Paymentus Bill Pay solution, Merck Sharp & Dohme FCU worked with the Paymentus Client Adoption Success Team (CAST) on an incentive campaign (sweepstakes) wherein two members would be awarded a $500 Visa gift card. To enter, members simply needed to make an online payment using Bill Pay. Paymentus provided the prizes, as well as the full creative to support the sweepstakes. A key aspect of Merck Sharp & Dohme FCU’s marketing strategy revolves around the usage of a wide variety of marketing channels. This multi-channel deployment strategy ensures all members can view and act upon the credit union’s initiatives, though it does create challenges in terms of the development of promotional materials. CAST met this challenge by providing finalized creative that included copy for web site, web banners (across several platforms and sizes), email headers, social media posts, online banking messaging, mobile ads, bill inserts and more. Encouraging the use of Bill Pay was a major part of the credit union’s internal goals. CAST allowed MSDFCU to meet its goals by delivering fully fleshed out creative for every marketing channel typically used by the credit union. The turnkey incentive campaign allowed the marketing team to focus its efforts on additional campaigns, providing the set-itand-forget-it convenience needed by the team. One major caveat of any incentive campaign is the necessity of disclosures, and terms and conditions. CAST handled all of the legalese, with very little fine tuning being required. During the three-month period of the incentive campaign, MSDFCU outperformed comparable financial institutions in several key metrics, including bill pay activity (1.5X stronger performance); autoPay adoption (2.5X stronger performance); and bill pay user growth (2X stronger retention). J Visit Paymentus at ISPAMERICA 2026 booth 120. QueSee AI, which offers AI-powered call analytics designed to turn every customer conversation into actionable insight, makes its appearance this week during ISPAMERICA still basking in its Emerging Tech Showcase win last October at WISPAPALOOZA in Las Vegas. QueSee was one of eight companies that took the stage in the Shark Tank-style competition judged by WISP industry leaders. It walked away a winner because “ISPs have tons of customer experience data they can’t use,” company officials said. “QueSee changes that. By analyzing support calls, billing and network data, QueSee gives ISPs full visibility into their customer experience, improving first-call resolution, identifying coaching opportunities, and flagging at-risk subscribers before a bad interaction becomes a lost subscriber.” Judges saw what operators already feel: Insights to strengthen retention are already in your calls. They just need to be unlocked. QueSee continues to innovate, and ISPAMERICA attendees are invited to drop by the company’s booth during the show to see what’s next. J Visit QueSee at ISPAMERICA 2026 booth 211. The RF elements team will be available during ISPAMERICA this week to discuss high-performance antenna solutions and the company’s new offerings. Officials will showcase its latest Wideband 6 GHz Horn antennas and new mounting solutions for 60 GHz platforms, along with innovative products designed to simplify deployments and improve wireless network performance. J Visit RF elements at ISPAMERICA 2026 booth 105. Your SNMP dashboard says all clear. Flowcutter might disagree. During ISPAMERICA this week, Flowcutter CEO Matej Pavelka and his team will be on the floor to show ISP and WISP operators what’s actually hiding in their traffic—the threats, anomalies and exposures that standard monitoring doesn’t see. The difference, the company says, is the data layer. While SNMP reports utilization and device status, NetFlow reveals who is talking to whom, on what ports and at what volume, in real time. For example, when a U.K. ISP spent two days fighting a DDoS with phones ringing off the hook and SNMP graphs showing nothing actionable, flow data identified the attack vector and let them mitigate it. Similarly, when an enterprise customer was about to churn over unexplained internet outages, NetFlow found the root cause in minutes. Flowcutter delivers this visibility in four layers: real-time NetFlow analytics, automated anomaly and DDoS detection, exposure and vulnerability detection with CVE severity scoring, and multi-tenant traffic visibility. Everything runs in Grafana (no proprietary interface, no vendor lock-in). Non-invasive deployment uses existing NetFlow telemetry exporters. J Visit Flowcutter at ISPAMERICA 2026 in K140. QueSee AI Showcases CX Data Innovation at ISPAMERICA
RkJQdWJsaXNoZXIy NTg4Njc=