SHOW.INCOMPAS.ORG 17 THE INCOMPAS SHOW 1:30 p.m.–3:45 p.m. Marketing Workshop Legends Ballroom D 1:30 p.m.–2:15 p.m. The MDF Money Sitting in Your Vendor Contracts: How to Maximize Your Marketing Budget Sixty percent of vendor marketing dollars go unused every year. Meanwhile you’re always scraping for more marketing budget. In this workshop, we’ll cover how to get more marketing development funds (MDF) to fund your marketing, understand what programs are worth pursuing, and how to get the most out of it without making it another full-time job. Attendees will leave knowing how to turn unused funds into real marketing dollars that drive pipeline, not just another line item spent on an event with nothing to show for it. Presenter: Laura Johns, Founder & CEO, The Business Growers 2:15 p.m.–3:00 p.m. The Death of Lead Gen Form fills are down, buyer trust is harder to earn and the old lead gen playbook is producing fewer inbound opportunities than ever. In this workshop, we’ll unpack what’s changed in how B2B buyers engage and why “more leads” is no longer relevant. Learn how to shift from lead capture to value creation, identify signals, prioritize the right contacts and use account intelligence to generate better conversations. Presenter: Joy Milkowski, Partner, Access Marketing Company 3:00 p.m.–3:45 p.m. Navigating Communications When the Opposition is Attacking When opposition turns aggressive, the communications strategy must shift from promotion to protection. This session explores how companies can stay factual, disciplined and credible while managing misinformation, personal attacks, stakeholder pressure and project risk. The focus is on reducing escalation, protecting people and keeping the project conversation grounded in facts, community needs and trust. Presenter: Ilissa Miller, Founder and CEO, iMilller Public Relations 4:00 p.m.–5:00 p.m. Happy Hour and Dedicated Exhibit Hall Hour Broadway Ballroom 5:00 p.m. Deal Center, Meeting Spaces and Exhibit Hall Close 6:00 p.m.–8:00 p.m High-Speed Honky Tonk: The Final Download Closing Party Barlines at the Omni Nashville Hotel As The 2026 INCOMPAS Show hits the last stretch, the energy doesn’t slow—it spikes. High Speed Honky Tonk: The Final Download is a turbo charged closing party worthy of Nashville’s legendary Broadway nightlife. Enjoy Southern BBQ, live music, refreshing drinks, and plenty of opportunities to celebrate with colleagues and new connections before everyone heads home. It’s the perfect sendoff: a high-speed finale that keeps the show’s energy in overdrive all the way to the last note.
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