ChannelVision Sept-Oct 2017

By Tara Seals Hardware-intensive on-premises solutions aren’t the only game in town anymore either. More and more, video can be delivered in a cloud-based or managed service model; and, video capabilities are being built into unified communications offerings. However, this multiplicity of options for enabling video communications has contributed to ongoing growth across all segments of the market – and while North America dominates revenue, businesses are increasingly multina- tional, which is spurring a whole new wave of demand for global solutions. “The foremost factor driving the global video conferencing market is the increasing trend of virtual meet- ings with rising globalization across industries,” said Transparency Market Research, in a recent report. According to Transparency, the global video conferencing market is expected to be worth $8.9 billion by 2025, expanding at a compound annual growth rate (CAGR) of 8.3 percent dur- ing the forecast period between 2017 and 2025. Amongst deployment type segments, on-premises dominates the video conferencing market in terms of revenue. However, cloud-based video conferencing to connected devices and the desktop is anticipated to surpass the on-premises segment in terms of growth rate over the forecast period. Telepresence Revisted In the corporate sector, video con- ferencing is a major communications tool used by enterprises for enhanced collaboration. It is because it allows two- way audio and video communications at minimal cost, especially in present times when organizations are focused on curtailing costs related to their means of communications. Telepresence is a rapidly developing segment in all of this, worth watching for channel partners. According to Research & Markets, the global telepresence equipment market is anticipated to reach $2.45 billion by 2025, fueled primarily by the need for the enterprises to reduce the cost in travelling for employees. The medium-enterprise end-user segment is expected to have a particularly high growth rate, with a CAGR of 3.2 percent over the projected period. Also, the room-based telepresence sys- tem is the highest revenue-generating segment over the forecast period, due to increased use by enterprises. Telepresence video conferencing is being increasingly adopted by many organizations because it offers cost- effective solutions of high-quality inter- action. However, increasing usage of telepresence equipment in various ap- plications such as healthcare, educa- tion and government are also primary factors driving the market growth. Univago HE is among the first and only all-inclusive telemedicine video services platform that delivers the versatility, reliability and security vital to affecting widespread telemedicine adoption. Designed from the ground up explicitly for telemedicine applica- tions, Univago HE has patent-pending GlobalVideoConferencing Blossoms V ideo conferencing in the past few years has become increasingly democratized, moving beyond board rooms and dedicated spaces to desktops and mobile devices. International Agents Photo courtesy Arkadin Channel Vision | September - October, 2017 52