DAY 1 18 WISPAMERICA SHOW I MARCH 24 - 27, 2025 www.bekabusinessmedia.com Calix Inc. announced enhancements to its trademarked SmartBiz and the Calix Broadband Platform that accelerates business market growth for broadband service providers (BSPs). Platform enhancements enable BSPs to support more types of small businesses by streamlining SmartBiz delivery. Expanded SmartBiz capabilities give BSPs greater flexibility to support small businesses like health care and medical clinics that have existing firewalls and static IP requirements. Continued innovation for the Calix Wi-Fi systems portfolio enables BSPs to expand high-performance Wi-Fi coverage for small businesses with large physical footprints — indoors and outdoors. Finally, the ability to pre-provision Wi-Fi systems accelerates deployments to get small business owners up and running faster. Local BSPs leveraging the Calix Platform are positioned to fuel economic momentum in their communities by delivering secure services like SmartBiz to support sustained small business success. Launched in 2023, SmartBiz is a purpose-built solution enabling BSPs to serve small businesses with managed Wi-Fi, advanced security and network resiliency. Integrated with the Calix Platform, SmartBiz is easy to deploy, manage and scale — helping BSPs reduce costs while growing revenue. A recent peer-reviewed economic study by the nonprofit Center on Rural Innovation (CORI) highlights the critical role local BSPs play in driving entrepreneurship and business investment and creating environments that foster small business growth. The study found that in counties where broadband adoption exceeds 80 percent, business growth is 213 percent higher, selfemployment rises by 10 percent and local gross domestic product (GDP) is 44 percent higher compared to counties with lower broadband adoption. The latest SmartBiz enhancements on the Calix Platform enable BSPs to: • Meet the diverse needs of more small businesses, from large car dealerships and farms to healthcare clinics with existing security and business systems. The Calix Wi-Fi systems portfolio gives BSPs a menu of Calix GigaSpire and GigaPro systems to mix and match, enabling them to accommodate indoor and outdoor businesses that operate in large physical spaces like places of worship and golf courses. Additionally, SmartBiz supports deployment behind existing firewalls, enabling rapid implementation for businesses with established security infrastructure like dentist practices, doctors’ offices, nursing homes and pharmacies. • Accelerate deployments to connect and protect small businesses more efficiently. With new SmartBiz pre-provisioning in Calix Cloud, BSPs can deploy small business connectivity more quickly through GigaSpire and GigaPro systems. This eliminates on-site provisioning, accelerates installations and reduces technician time in the field — saving BSP resources while ensuring small businesses can benefit faster from SmartBiz. Updates to Calix Cloud enable BSPs to assign static IP addresses to business devices—broadening their service capabilities and further minimizing time onsite. • Sustain business market growth with enhanced sales and marketing support. The Calix Market Activation program hands BSPs the blueprint for SmartBiz launch success — including polished marketing plans, razor-sharp sales tools, and plug-andplay templates for websites, videos, digital ads, and classic outreach. Calix customers can access ready-to-use, customizable campaign materials for SmartBiz to promote differentiating features like outdoor Wi-Fi, along with targeted sales support tailored to specific small business verticals. Last year Calix expanded capabilities in Calix Cloud and the Field Service App, enabling BSPs to grow their small business market share through enhanced targeting, acquisition and operational efficiencies. This announcement builds on that momentum, further streamlining deployments and driving sustained growth. With ongoing SmartBiz innovation, Calix empowers BSPs to scale their small business offerings seamlessly using the same integrated platform, systems, and workflows that support their residential subscribers. “To stay competitive, broadband providers must evolve their offerings to drive real economic impact in their communities,” said Michael Weening, president and chief executive officer at Calix. “We have seen incredibly fast adoption of SmartBiz over the past two years, highlighting a clear market gap for a purpose-built small business solution. This presents a major opportunity for Calix customers to support the success of small businesses in their footprints by meeting the growing demand for secure small business connectivity that is tailored to the unique needs of myriad business types. “The latest updates to the Calix Platform and SmartBiz simplify deployment and expand service capabilities, helping broadband providers support more businesses while driving their own growth to better serve their communities,” Weening added. J You can discover how the updates to the Calix Platform and SmartBiz accelerate BSP business market growth by visiting the Calix booth, 411, on the tradeshow floor or go to calix.com. Calix Enhancements Enables Broadband Providers’ Growth “To stay competitive, broadband providers must evolve their offerings to drive real economic impact in their communities,” ... Michael Weening, president and CEO at Calix.
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