Lorex, Inc. 18324 Joplin St. Elk River, MN 55330 Programmatic Fiber Direct Mail and Digital Marketing Phase 1 Phase 2 Phase 3 Phase 4 WK1 WK2 WK3 WK4 WK5 WK6 WK7 WK8 FD1 FD2 FD3 FD4 WK9 WK10 Managing Marketing Chaos Sounds Easy — And It Can be Marketing ber builds is challenging: • Construction is phased over weeks, months or years • Each neighborhood has its own cadence due to permitting, construction hold ups and other obstacles • Messaging and schedules must adjust to the chaotic nature of the build-cycle • Marketing must execute the correct communications at the right time—AND manage marketing costs MarketBroadband.com brings structure and experience to the management and execution of ber—and xed wireless—build cycle marketing. It Starts with Data: We work with your de ned data structure—or work with you to build a scalable data structure. Flexible Creative: Communications should follow a consistent ow and messaging but adapt to the requirements of each build, phase and neighborhood Dynamic Scheduling: Schedules change almost daily. That does not need to impact marketing execution. Managing Costs: If each neighborhood communication is a stand-alone campaign, marketing costs can skyrocket. Phased Programmatic Marketing brings structure which reduces marketing costs. Attribution: The nal key element to determining if messaging or o er are generating the desired results. MarketBroadband brings an attribution loop to every campaign. ABC Broadband Fiber Marketing Schedule (Example) Booth 521 Call Us: 800-792-8812 MarketBroadband.LorexExpress.com Works great for Fixed Wireless, too!
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