DAY 1 WWW.WISPA.ORG 9 www.bekabusinessmedia.com Atheral Becomes an OSP in BCID Ecosystem Atheral, a market leader in white-label VoIP solutions, announces its participation as an originating service provider (OSP) in the trademarked Branded Caller ID (BCID) Ecosystem. As one of the first VoIP providers to join the ecosystem, Atheral is at the forefront of transforming the telecommunications landscape by delivering a trusted, branded calling experience to service providers and enterprise clients. Branded Caller ID is a solution that increases answer rates and enhances customer engagement. By leveraging STIR/SHAKEN protocols, BCID enables businesses to display rich call data (RCD) such as caller name, logo and call reason on consumer smartphones. The innovative technology mitigates the risk of calls being mislabeled as spam while it fosters consumer confidence in incoming calls. BCID is the only market solution governed by the Cellular Telecommunicataions Industry Association (CTIA) that ensures businesses can deliver trusted calls. The rigorous vetting process confirms the authenticity of enterprise caller display names, logos and call reasons, ensuring compliance with industry best practices. Unlike legacy branded calling solutions, BCID is not controlled by a single vendor but is an open, competitive marketplace benefiting OSPs, service providers and enterprises. “BCID will be a game changer for service providers and enterprise clients trying to maximize the answer rate of their outbound calls,” said Daniel White, co-founder of Atheral. “No longer will poorly implemented caller reputation analysis mark their calls as spam. Instead, rich call data will inspire confidence for customers on who is calling. I believe this is a service developed by CTIA that every service srovider will benefit from.” As an OSP in the BCID Ecosystem, Atheral provides service providers and enterprise clients seamless access to branded calling solutions, ensuring their calls are trusted and answered. Businesses only pay when their branded call data is delivered successfully, making this a cost-effective and impactful solution for improving customer communications. J To learn more about Atheral’s whitelabel, client-centric VoIP platform designed specifically for internet service providers, visit booth 421 on the tradeshow floor or go to https://atheral.com. YOUR PARTNER FOR SUSTAINABLE GROWTH Visit us in BOOTH #326 BillMax.com
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