WISPAMERICA_2021_Daily_1

1 0 WISPAMERICA 2021 I APRIL 26 - 29, 2021 www.bekabusinessmedia.com DAY 1 Marketbroadband.com Adds Automated New Mover Marketing Program for ISPs FiOS Tecnologia, netElastic Team to Increase Reliable Internet Access in Brazil E lk River, Minn.-based Marketbroadband.com now offers an automated New Mover Marketing Program for ISPs. “There are two key reasons why subscribers switch providers: they are unhappy with their current provider or they have recently moved,” explained Ken Janc, president of Lorex, the company behind Marketbroad - band.com. “Years ago, we developed the ProximityPlus Program to tap into the ‘unhappy with their current provider’ segment. New movers could be reached but only via one-off campaigns. We saw there was an opportunity to create economies of scale and ease-of-use for ISPs by automating this program.” Marketbroadband.com uses its GIS-Mapping platform to identify residential prospects that have just moved into an ISP’s service area. This is done on a weekly basis. New prospects are then immediately mailed a new mover offer on behalf of the ISP and then twice more after that. While the program allows ISPs to benefit from the econo - mies of scale driven by the program, each partici - pating ISP has exclusivity in its own service area. “Once the program is set up, there is nothing the ISP has to do. It is completely automated,” added Janc. “Plus, the GIS-Mapping ensures that the prospects are only inside of the ISP’s service area.” With the addition of the New Mover Program, Marketbroadband.com now offers two auto- mated marketing programs that target two main drivers of subscriber growth: new movers and the unhappy subscribers of an ISP’s competition. In addition to these automated marketing programs, Marketbroadband.com continues to provide address-level targeting of direct mail and digital display ads with the use of its propri- etary GIS Mapping platform. MarketBroadband. com specializes in providing turnkey marketing programs for wireless and wireline ISPs. m Visit MarketBroadband.com, powered by Lorex, at WISPAMERICA booth #413. n etElastic, an innovative software company providing high-performance routing solutions, recently announced that FiOS Technologia is using its virtual Broadband Network Gateway (vBNG) and Carrier Grade NAT (CGNAT) to cost-effectively deliver high-quality internet access in the Amazon region of Brazil. FiOS, an ISP based in Manaus, Brazil (the capital of the Amazon region), is dedicated to its goal of “Connecting the Amazon,” which is home to more than 4 million people. To help meet this ambitious goal, FiOS chose netElastic vBNG to provide the network scalability FiOS needs to support their growing subscriber base. The Virtual BNG deployment enables FiOS to build a network that is extremely scalable with improved flexibility and agility, all while helping to reduce capex and opex compared to BNGs from the large router manufacturers, said executives at netElastic. The number of internet connected devices has also been rapidly increasing throughout Brazil, and FiOS is using netElastic CGNAT to conserve IPv4 addresses. “netElastic vBNG can handle tens of thousands of subscriber sessions and provide CGNAT capa - bilities, all with phenomenal stability,” said Lucio Costa, FiOS founder and CEO. “The best part of netElastic vBNG is the price of licenses, which give ISPs the opportunity to grow their businesses with the quality and stability that’s similar to solu- tions that are 10 times more expensive.” “FiOS is dedicated to bringing internet access to people throughput the Amazon region, and netElastic is proud to partner with FiOS on this critical initiative,” said David Williams, senior vice president of sales and marketing for netEl - astic. “Thanks to the scalability, flexibility, and cost-effectiveness of vBNG, FiOS is equipped to bring the advantages of internet access to more citizens while also creating a growing, successful business.” m Visit netElastic at WISPAMERICA booth #T8 or at netelastic.com. WISPA Commends Republican Infrastructure Proposal W ISPA recently commended Shelley Moore Capito (R-WV), Roger Wicker (R-MS), John Barrasso (R-WY), and Pat Toomey (R-PA) for a new Republican proposal to update America’s infrastructure. Although the details are pending, that proposal includes $65 billion of additional spending to boost the roll-out of broadband throughout America. “Broadband plays an integral role in helping Americans stay safe, connected and living better, more fruitful lives. Focusing on getting broadband out ubiquitously, to all no matter where they live or their ability to afford it, fulfills Congress’ duty to the American people, a goal first evinced in the Communications Act of 1934,” said Christina Mason, vice president of Government Affairs at WISPA. “WISPs are on the front lines of delivering broadband commu - nications solutions to the hardest to reach and isolated parts of rural and urban America. We look forward to learning more about the plan and pledge our efforts to work with all stake - holders to ensure it fosters broadband deploy- ment and adoption for all.” m