WISPAPALOOZA 2019 Show Daily Day 1

3 0 WISPA PALOOZA SHOW I OCTOBER 14 - 18, 2019 www.bekabusinessmedia.com L Z OO 2019 COMMENT Lorem Ipsum Dolor Sit Amet 01 DAY 02 0 DAY 03 DAY 01 D 1 DAY 1 W ISPA members can congratu- late WISPAPALOOZA exhibitor netsapiens, a B2B provider of unified communications (UCaaS) solutions. netsapiens reached a key milestone, servicing one million users of its hallmark SNAPsolution platform. The company credits its steady growth to the successes of the service provider community leveraging its SNAPsolu- tion UCaaS platform to drive value for customers in their respective markets. Rather than the usually seat- based charges of UCaaS solutions, netsapiens believes session-based pricing offer greater flexibility and potential for profitability. “Service provider demand for differ- entiated UCaaS offerings that actually support their profitability continues to surge,” said Anand Buch, CEO of netsapiens. “Unfortunately, many providers face pricing models that hinder their business goals, being forced to pay on a per-seat/user or per-feature basis. From the very beginning, we’ve offered a different take, allowing our customers to purchase licenses for concurrent sessions. As a result, they can use one license for multiple end-users, playing to their financial needs and enjoying maximum flexibility without compro- mising scalability.” netsapiens is one of the few B2B UCaaS enablers that oper- ates in this way, said Buch, “which we believe makes us an attractive partner.” In addition to its unique pricing model, netsapiens has also been unveiling a series of new features and upgraded tools that leverage the Some recent updates and added features to SNAP- solution include new mobility feature, improved contact center functionality and an analytics package for contact centers called SNAPanalytics. The upgrades are a result of user feedback, said Buch. Each year, netsapiens holds a User Group Meeting and conducts ongoing customer visits to gain input from customers and incorpo- rate new releases. m Visit netsapiens at WISPAPALOOZA booth #436. A recent survey by wireless market analyst firm Maravedis found that interest in investing in license-exempt spectrum technolo- gies has risen sharply since the year prior survey, with 79 percent of survey respondents saying they had more confidence than a year ago or were at the same level of confidence. Factors behind the uptick include the arrival of Wi-Fi 6 and the prospect of addi- tional license-exempt spectrum, especially in the 6GHz band, suggest the findings. In total, 90 percent of the survey base plans to deploy Wi-Fi 6 at some point, with 66 percent starting in 2019 or 2020. Overall, 78 percent said the 6GHz extension was very important or impor- tant to their current or future network strategy. In considering that strategy for “network evolution and 5G,” 46 percent said the role of Wi-Fi/unlicensed spec- trum was the most important crite- rion, compared to 15 percent for the roadmap and standardization of 5G new radio (NR). Survey Finds Growing Confidence in Unlicensed Spectrum M arketBroadband.com, a provider of turnkey marketing programs for wireless and wireline ISPs, announced the addition of Facebook advertising to its arsenal of strategic marketing products and services. Up until this point, Facebook has been a missing element from MarketBroadband.com. While it has been using deploy- ment maps from ISPs’ engineering departments to facilitate address-level targeting of direct mail and online, digital display ads for more than 10 years, Facebook has presented targeting challenges that has kept this platform out of the MarketBroadband.com mix. “We’ve known that we wanted to add Facebook to the mix for a long time, but we have a targeting accuracy commit- ment to our WISP partners that we really wanted to main- tain,” said Ken Janc, president of Lorex, the company behind MarketBroadband.com. Proprietary tools and technology now allow MarketBroad- band.com to link direct mail, online display ads and Facebook ads seen in the user’s feed with a high level of accuracy within a fixed wireless ISPs service area. MarketBroadband. com clients are now able to reach prospects in their mailbox, online while they browse the internet and in their Facebook feed, providing a powerful multi-channel strategy for ISPs. Fixed wireless ISPs have a unique advertising challenge in that their networks do not match up with traditional boundaries used for marketing, explained Janc. Those boundaries typi- cally utilize some form of postal standard such as zip codes or carrier routes at best. Using these boundaries wastes a signif- icant portion of the marketing budget. It can also be a night- mare from a public relations standpoint: a negative message about an ISPs offering can spread fast in the marketplace if you advertise to areas that you cannot service. “A multi-channel marketing approach is critical in today’s environment,” said Janc. “Being able to do all of this at the address-level is key to our clients’ success.” m Visit MarketBroadband.com at WISPAPALOOZA 2019 booth #646. Finally, Facebook for WISPs netsapiens Hits 1 Million Users