6 WISPAPALOOZA SHOW I OCTOBER 14 – 17, 2024 www.bekabusinessmedia.com DAY 1 L Z OO 2023 Marketbroadband.com, which specializes in providing turnkey marketing programs for wireless and fiber/wireline ISPs, is showcasing its new Pay Per Click (PPC) advertising service, designed specifically for ISPs at WISPAPALOOZA 2024 in Las Vegas. The company noted that PPC advertising is an ongoing challenge that ISPs encounter in digital marketing, with fixed wireless and fiber ISPs needing address-level targeting for all marketing. Unfortunately, digital platforms tend to force targeting to zip codes or one-kilometer radii. “The first problem for ISPs is zip code or radius around a tower PPC campaigns generate a lot of paid, unserviceable clicks,” said Ken Janc, the president of Lorex, the company behind Marketbroadband.com. “The second problem is that unserviceable clicks are a PR problem. The more people click and can’t get service, the more word can spread that service isn’t that readily available. It might not be true, but word can spread and that’s damaging.” Using MarketBroadband’s GIS for Marketing, serviceable addresses are ingested into the campaign platform. A virtual cluster tool is then used to build a targeting plan that maximizes serviceable address ratios in the PPC campaign. Wasted marketing spend is minimized by reducing the unserviceable clicks. “The targeting is key,” added Janc, “but we will manage the entire campaign with a reporting dashboard and all of the tools you would expect.” Visit Lorex and MarketBroadband at WISPAPALOOZA booth #343. Marketbroadband.com Adds Paid Search Advertising to Marketing Services American Tower and Nextlink Internet announced the expansion of their multi-year agreement, signed in 2021. With the extended agreement, Nextlink Internet can collocate on additional American Tower sites, facilitating the rapid deployment of fixed wireless broadband services to residents, businesses, and anchor institutions across the Central U.S. region. As a recipient of Connect America Fund II and Rural Digital Opportunity Fund support, Nextlink Internet has been extending its high-speed broadband service footprint in underserved areas across Illinois, Indiana, Iowa, Kansas, Louisiana, Minnesota, Nebraska, Oklahoma, South Dakota, Texas, Wisconsin and Wyoming. American Tower’s extensive portfolio of rural communications sites serves as the backbone for Nextlink Internet’s wireless network, enabling a faster rollout of services. “We have made significant strides in expanding our coverage into rural communities and continually seek opportunities to accelerate this growth through strategic partnerships “A strong partnership with American Tower gives us access to the assets we need to serve more rural areas with great internet service,” said Bill Baker, CEO at Nextlink Internet. “With their extensive rural footprint and proven history of supporting ISPs like Nextlink, they’re a key ally in the mission of internet for all.” Visit American Tower at WISPAPALOOZA booth #131. NetPoint Antennas, which manufactures high-performance antennas, presented new NP6 antenna models for the U.S. and Canada. These cutting-edge antennas are designed to harness the widest-possible bandwidth, supporting PTP (point-topoint) and PTMP (point-to-multipoint) deployments with up to 160 MHz of available spectrum. With solid, reliable links of up to 2 GB, these antennas cover distances from 0-100 miles in PTP configurations, when paired with Cambium Networks products such as the Force 4600L, Force 4600c and ePMP 4600. In one test, the NP64 antenna achieved a stable 1.4 GB link with 100 percent availability over a challenging 69-mile mountainous region in Mexico. This case study highlights the reliability and performance of NetPoint antennas, even in the most demanding conditions. The NP6 series antennas are optimized for ISP deployments, with the latest Wi-Fi 6e technology. NetPoint antennas stand out for their design and performance, offering key differentiators such as: Lightweight design, dual-band coverage (6 and 7 GHz) without compromising performance, protection in extreme weather conditions and extended product lifespan, high-precision mounting (coming soon), rigid arm for increased stability and wind resistance, 1.3-ft. UV-protected pigtail (N-F to SMA M), high front-to-back ratio with a minimum of -60 dBm (in select models) and stable gain across the operational band (5.9 – 7.2 GHz). NetPoint antennas are now available for immediate delivery across the U.S. and Canada through authorized distributors such as ISP Supplies, WAV, Flytec Computers and EPCOM. In Canada, they are available through ISP Supplies Canada and MBSIWAV. Visit NetPoint at WISPAPALOOZA booth #620. American Tower, Nextlink Expand Agreement to Enhance Connectivity in Central U.S. NetPoint Announces 6 GHz High-Performance Solutions
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