4 WISPAPALOOZA SHOW I OCTOBER 14 – 17, 2024 www.bekabusinessmedia.com DAY 2 L Z OO 2023 PRESIDENT & CEO David Zumwalt President & CEO dzumwalt@wispa.org Mark Wills Executive Administrator & Board Liason mwills@wispa.org OPERATIONS & FINANCE Kirk Fabel Senior Director, Operations & Finance kfabel@wispa.org POLICY Louis Peraertz Vice President of Policy lperaertz@wispa.org Richard Bernhardt Vice President, Spectrum & Industry rbernhardt@wispa.org GOVERNMENT AFFAIRS Matt Mandel Vice President of Government Affairs mmandel@wispa.org Steven Schwerbel State Advocacy Manager sschwerbel@wispa.org EVENTS & MEMBERSHIP Gary Helmers Sales Manager ghelmers@wispa.org Jennifer Lisaius Member Relations Specialist jlisaius@wispa.org COMMUNICATIONS Mike Wendy Director of Communications mwendy@wispa.org (Continued from page 1) Marketbroadband.com Adds E-commerce Website Dev to ISP Marketing Services Additionally, Donny Smith, the founder and CEO of WISPAPALOOZA Platinum sponsor Fibersmith, pledged to match Scrivner’s GoFundMe campaign up to $10,000. “It’s sobering to think we’ve been here for 20 years,” reflected Smith, “helping each other through business decisions, growing our companies through tornadoes … and hurricanes. The journey has been important. We’ve helped each other, and we’ve helped our communities.” WISPA also took time to speak of Emily Rogers, the daughter of Briggs Rogers, who is also struggling with her health. Other award recipients were announced for WISPA’s Tier Climbers, celebrating strong year-to-year growth: • 0-250 to 251-500 subscribers – Crosslink, Outer Reach Broadband, Tekify Fiber & Wireless, Skynet Internet, New Wave Net, Impact Internet, Texas Rural Internet, Ethx, Wifi Squared, KNR Wireless and Barger Creek Wireless. • 0-250 to 2,000-5,000 subscribers or 1,000-2,000 to 2,000-5,000 subscribers – 9Stone, Cobalt Ridge, Smart Way Communications, Zion Broadband, Skypacket Networks, Further Reach, NATCO Communications, Comcell, Netafy, PhireLink and FTIWiFi. • 500-1,000 to 10,000-25,000 subscribers or 1,000-2,000 to 5,000-10,000 subscribers – VTX1, Tower Services, Succeed.Net and Sail Internet. “We’ve been a part of WISPA for 20 years. It’s funny to see how much WISPA has grown,” said Brian Young, the president of WISPAPALOOZA Premier sponsor, IPpay, WISPA secretary and chairman of WISPA’s nominations committee. “It’s super encouraging to see all of you in the room, coming out to learn more and grow more. Our heart and soul within our companies are to be bigger, better and stronger. Congratulations to WISPA for 20 years, and congratulations to all of you. There’s a whole lot of learning and whole lot of knowledge here.” Concluding with the official announcement of the return of WISPAMERICA 2025 in Oklahoma City – March 24-27 - Stooke spoke encouragingly about an industry on the upswing, reflective of this hunger for learning. “It’s no longer about the technology you use to get the customer. It’s about the customer experience. We have to fight for these customers. They’re voting with their wallets, and the fastest growing segment is fixed wireless,” said Stooke. “The customer does not care how they get their service,” he added. “They just want it to be reliable.” m Small and medium-sized ISPs are often challenged by the time and resources needed to develop a website and storefront that effectively underpins marketing efforts. An ISP website should include important elements such as: a serviceability tool for prospective customers, customized landing pages tying directly to marketing activity and e-commerce for end-to-end engagement, from landing page to online checkout. Fortunately, MarketBroadband’s new turnkey solution delivers these elements in a customizable solution. “Whatever marketing tactic you use, the first place most buyers go to is your website,” said Ken Janc, president of Lorex, the company behind Marketbroadband.com. “Style, look and feel are important, but even more important is the process you put the user through. Are you sending them to a landing page that ties directly to the marketing they are responding to? Can they easily determine if their home or business is eligible for your service? Can they buy online? These should all be yes answers. “A professional look and feel, along with the three key elements for user engagement is the target here,” Janc added, “and this is a need that we believe our industry-specific solution can help fulfill.” MarketBroadband.com specializes in providing turnkey marketing programs for wireless and fiber/wireline ISPs. m Visit Lorex and MarketBroadband.com at WISPAPALOOZA booth #343.
RkJQdWJsaXNoZXIy NTg4Njc=