WWW.WISPA.ORG 15 www.bekabusinessmedia.com DAY 1 MarketBroadband.com Launches Market Penetration Analysis Service MarketBroadband.com announced the addition of its Market Penetration Analysis service, giving ISPs a powerful new tool to measure reach, identify untapped growth potential and sharpen marketing strategy. The analysis provides ISPs with a clear picture of current subscriber penetration, growth opportunities and competitive threats. Results can be mapped at traditional boundaries such as ZIP codes or census blocks, as well as ISP-specific geographies like neighborhoods, towers or fiber clusters. “We designed this tool to enhance our digital and direct mail campaigns, but our clients quickly discovered its broader impact,” said Ken Janc, president of Lorex, the company behind MarketBroadband.com. “It’s become a strategic resource for financial planning, competitive analysis and network growth.” The new service also addresses a key challenge facing many ISPs: accurately capturing address data for inbound leads. With reliable data, providers can measure true cost per lead and cost per acquisition, creating a more complete view of marketing outcomes. “Driving penetration is at the heart of every growth strategy,” Janc added. “This tool gives ISPs a smarter way to micro-target markets and measure real results.” MarketBroadband.com will showcase the new service during Wispapalooza 2025, October 13-16. m Visit MarketBroadband.com at WISPAPALOOZA booth 421. seamlessly across existing copper, coax and fiber infrastructure. This approach enables rapid enhancement of critical communication systems without the extensive downtime and construction costs associated with traditional fiber-only solutions. Actelis’ solutions deliver encrypted, cyberhardened connectivity that meets the stringent security requirements of federal aviation operations. The technology’s ability to provide consistent, high-performance networking regardless of underlying infrastructure makes it particularly valuable for FAA facilities that require immediate reliability improvements while supporting long-term modernization goals. Recent aviation incidents, including communication blackouts at major airports like Newark Liberty International, have underscored the critical importance of reliable, secure networking infrastructure in aviation operations. Actelis’ solutions directly address these vulnerabilities by providing resilient, rapidly deployable networking capabilities that enhance both operational reliability and cybersecurity protection. m Visit Actelis Networks at WISPAPALOOZA booth 557. (Story Continues from pg 14)
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