Take Chaos Out of Fiber Marketing You canʼt eliminate the challenges, but you can manage them! The Challenge Our Solution • Data-Driven Targeting—who and when • Dynamic Messaging and Scheduling • Cost Control—structure reduces costs • Attribution—track response and conversion • Permits, delays, shifting build schedules • Neighborhoods move at di erent speeds • Varied and changing messaging • Costs spiral without structure Plus Save 50% or More on Fiber Marketing Costs Programmatic Direct Mail and Digital Marketing Phase 1 Announce Construction Announce Construction Phase 2 Promote Coming Service Phase 3 Launch High-Speed Internet Phase 4 Drive Sign-Ups Visit Booth 421 800.792.8812 | MarketBroadband.com | CustomerService@lorexinc.com
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