4 WISPAPALOOZA SHOW I OCTOBER 13 – 16, 2025 www.bekabusinessmedia.com DAY 2 (Continued from page 1) Alliance Expands Sales Leadership Team with Industry Veterans Alliance Corp. announced the addition of two seasoned professionals as the company expands its presence and strives to deliver unmatched value to its partners. Jeff Holdenrid joins Alliance as U.S. Director of Commercial Sales. With more than 20 years of distribution sales leadership and several years on the OEM side, Holdenrid brings deep expertise and a proven track record in driving high-growth sales strategies. Most recently focused on fixed wireless broadband solutions, his unique blend of channel and OEM experience makes him the ideal fit in the U.S. market. “We’re excited to have Jeff onboard and look forward to the impact he’ll make!” company officials said. In addition, Patrick Buthmann has joined Alliance as Director of Carrier Sales in Canada. Buthmann joined the company in July, bringing more than 25 years of experience in telecommunications and IT technology. He has held sales and sales leadership roles across manufacturing and distribution environments, supporting a wide range of network solutions throughout North America. His extensive background and strategic insight are already proving to be a tremendous asset to the company’s carrier sales team. “Please join us in giving a warm welcome to Jeff and Patrick as they help lead Alliance into this next exciting chapter!” officials said. m Visit Alliance Corp. at WISPAPALOOZA booth 722. Manufacturer of the Year was Ubiquiti Networks, a New York City-based hardware manufacturer and systems integrator that offers wireless access devices, cloud gateways, camera security, switching and advanced network hosting solutions. Other nominees in this category included Calix and Cambium Networks. Product of the Year went to LibreQoS, a quality of experience service provider based in El Paso, Texas, whose mission is to empower ISPs of all sizes to deliver low-latency, high-fairness connectivity through opensource tools, smart queue management and community-driven innovation. Other nominees included Cambium ePMP 4000 series, gaiia OSS/BSS, Tachyon MMWave, Tarana 6 GHz RNv and Tarana G2. The winner of Service of the Year was Splynx, an ISP billing and network management system based in Prague, Czech Republic. The company’s mission is to help companies automate mundane tasks and free up their valuable time to grow their business. Additional nominees were Atheral VoIP, Bequant QoE, Cambium Networks cnHeat and Fibersmith Vision. Winncom Technologies, a global distributor of ISP supplies, infrastructure and solutions, based in Solon, Ohio was voted Distributor of the Year. Fellow nominees included CTIConnect, Streakwave and WAV. Finally, the Triumph Award went to Cambium Networks, a broad-based fiber, fixed wireless and hybrid network hardware, software and solutions provider based in Hoffman Estates, Ill. The Triumph Award goes to operator and vendor members that have surmounted many obstacles, overcoming overwhelming challenges in the past year. Other nominees included DigitalC, Ethx, Kentucky Fi, LibreQoS, local2u, MCSNet, Open Broadband LLC, Peak Internet and Ziplink Systems LLC. “The nominees and winners represent the best our industry has to offer to American broadband consumers,” said Zumwalt. “The hometown operators, products and services developed within this ecosystem provide powerful and effective solutions that meet or exceed those seen in our nation’s greatest cities and surrounding areas. We are extremely proud of these companies and what they are doing to help all Americans stay connected and lead in the global economy.” In addition to being recognized Tuesday morning, recipients physically received their awards in the evening during exhibit hall hours. m PRESIDENT & CEO David Zumwalt President & CEO dzumwalt@wispa.org Mark Wills Executive Administrator & Board Liaison mwills@wispa.org OPERATIONS & FINANCE Kirk Fabel Senior Director, Operations & Finance kfabel@wispa.org POLICY Louis Peraertz Vice President of Policy lperaertz@wispa.org Richard Bernhardt Vice President, Spectrum & Industry rbernhardt@wispa.org GOVERNMENT AFFAIRS Matt Mandel Vice President of Government Affairs mmandel@wispa.org Steven Schwerbel Director, State Advocacy sschwerbel@wispa.org MEMBERSHIP & EVENTS Dave Thomas Director of Sales, Events and Sponsorships dthomas@wispa.org COMMUNICATIONS Mike Wendy Director of Communications mwendy@wispa.org
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