WISPAPALOOZA Show Daily Day 2

1 4 WISPA PALOOZA SHOW I OCTOBER 8 - 12, 2018 www.bekabusinessmedia.com DAY 2 L Z OO 2018 Redline, Microsoft Announce Partnership to Lower the Cost of TV White Space Solutions L ast week, Redline Communications and Microsoft Corp. announced a new partnership that will help address the rural broadband gap using TV White Space technology. Redline, a leader in private wireless networks, will provide its Virtual Fiber radio technology in the TV White Space band to Microsoft Airband Initiative partners. Together, the Redline and Microsoft partnership will help make broadband internet more affordable and accessible to unserved and underserved customers in rural areas in the United States and globally, said the companies. New cloud services and other technologies make broadband connectivity a necessity to start and grow a small business and to take advan- tage of advances in agriculture, telemedicine and education. Yet, more than 19.4 million Americans living in rural areas lack access to broadband and miss out on the opportunities that connec- tivity provides. According to a study from Boston Consulting Group, a connectivity model that uses a combination of technologies, including TV White Space, can reduce the cost of extending broadband coverage in rural communities. TV White Space is an important part of the solution, creating broadband connections in UHF bands and enabling communication in challenging rural terrains and highly vegetated areas, all while protecting broadcasters and other licensees from harmful interference, said executives at Redline. This partnership is part of Microsoft’s Airband Initiative, which aims to close the broadband gap by extending access to 2 million unserved people in rural America by 2022, using a mix of technology solutions, including TV White Space. “Our work with Redline will increase the avail- ability of competitively priced TV White Space technology, enabling internet service providers to provide access to customers at an affordable price point,” said Paul Garnett, senior director of the Microsoft Airband Initiative. “This availability and utilization of TV White Space is absolutely critical to closing the broadband gap. This part- nership will bring rapid evolution to the tech- nology, making a real impact on real lives.” “With its Virtual Fiber technology, Redline has been leading the TV White Space market and has been active in digital divide projects for almost a decade,” said Rob Williams, CEO at Redline. “In discussions with Microsoft, we realized that we shared the same vision for approaching the rural broadband gap, and we each possessed critical components to the solution. This partnership with Microsoft will help us address the digital divide more effec- tively in the U.S. and around the world.” In addition to the partnerships with companies such as Redline, Microsoft’s Airband Initiative invests in partnerships with ISPs and other telecommunica- tions companies, introduces innovative solutions for rural connectivity, and provides digital skills training for people in newly connected communities. m Visit Redline Communications at WISPAPALOOZA booth #547 and Microsoft at WISPAPALOOZA booth #503.