Jan/Feb 19 - ChannelVision Magazine

According to Global Market Insights, the automotive transceivers market is expected to grow at a CAGR of more than 6.5 percent from 2018 to 2024. Shipments are expected to grow at a CAGR of around 7 percent from 2018 to 2024. Growing integration of technically advanced safety, comfort and entertain- ment systems into newly developed automobiles requires a high number of interfaces and nodes to support these features, says the research firm. As a result, these vehicles need several trans- ceiver components that facilitate commu- nication between various control units. Moreover, the development of en- hanced driving assistance features such as parking assistance; lane management; and infotainment features including multi- media, navigation, etc., contribute to the increasing demand for communication technology in the automotive transceiver market, said the research firm. The integration of the Ethernet with in-vehicle networking technology is a ma- jor trend that will impact the expansion of the market. The increasing complexity of in-vehicle networks and interconnected sub-systems require safe, structured and efficient communication, creating a need for advanced components, said GMI. As a result, Ethernet protocols are increas- ingly being deployed by automakers due to benefits associated such as support to several applications, in-car internet ac- cess and EV charging features. Auto Transceivers Market to hit $7B by 2024 AI Early Returns While the adoption of artificial intelligence is still in its early days, the results of a McKinsey & Company study suggest that it’s already reaping meaning- ful rewards for those companies that have adopted. When respondents were asked about the value captured in business functions where they have de- ployed AI, only 1 percent say they have seen no or negative value from that use – compared with 41 percent reporting significant value and 37 percent reporting moderate value. Across business functions, respondents using AI in manufac- turing and risk indicate they are seeing the greatest value. Source: BroadSoft U.S. Automotive Transceivers Market, by Application Source: Global Market Insights Percentage of Source: 451 Resear 250-999 employees 1-249 employees 1,000-9,999 employees 10,000+ employees Company-owne or leased data c Source: Comput 47% In the next year In the next 2 years In the next 3 years 50.0 100.0 150.0 200.0 250.0 300.0 Body Electronics Infotainment Powertrain Chassis & Safety 2017 2024 Across functions, respondents report that the most significant benefit come from adopting AI in manufacturing and in risk Source: McKiney & Co Manufacturing Risk Supply-chain management Product and/or service development Siralegy and corporate finance Service operation Marketing and sales Human resources Value to date from AI adoption, by business function % r spondents Moderate value Significant value 80 23 57 80 29 51 76 29 47 76 31 45 74 35 39 74 35 39 69 34 35 69 36 33 Factors Leading to Optimism about Channel’s Future Cloud computing is opening up new opportunities Cloud computing is opening up new opportunities 56% 2018 2016 52% 37% 39% Source: BroadSoft U.S. Automotive Transceivers Market, by Application Source: Gl bal Market Insights Percentage of IT Source: 451 Research 250-999 employees 1-249 employees 1,000-9,999 employees 10,000+ employees Company-owned or leased data centers CRM Adoption Source: Computer Eco 45% 47% In the next year In the next 2 years In the next 3 years 50.0 100.0 150.0 200.0 250.0 300.0 Body Electronics Infotainment Powertrain Chassis & Safety 2017 2024 Across functions, respondents report that the most significant benefit come from adopting AI in manufacturing and in risk Source: McKiney & Co Manufacturing Risk Supply-chain management Product and/or service development Siralegy and corporate finance Service operation Marketing and sales Human resources Value to date from AI adoption, by business function % respondents Moderate value Significant value 80 23 57 80 29 51 76 29 47 76 31 45 74 35 39 74 35 39 69 34 35 69 36 33 C Impl In Pl ce, No Furth In Place, I 62 million Number of vehicles that will be capable of vehicle-to-vehicle communication by 2023, rising from just more than 1.1 million in 2019. 10 Channel Vision | January - February, 2019 EMERGENT

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