Jan/Feb 19 - ChannelVision Magazine

Among the billion dollar brands in Af- rica is South Africa-based MTN, the mo- bile-phone company with more than 200 million subscribers in 22 nations in Africa and the Middle East. Although historically Africa is considered a continent that lags behind in terms of technology, some key demographic and societal shifts have moved in ways that are encouraging for MTN, as well as others looking to develop and invest in mobile-first businesses in the region. This very “young continent,” with a median age around 20 years old, “has become an eager adopter and in- novator in all things digital and mobile,” explained Leke. African countries already boast 122 million active users of mobile financial services, while the number of smartphone connections is forecast to double from 315 million in 2015 to 636 million in 2022 – twice the projected num- ber in North America and not far from the total in Europe. During the same period, mobile data traffic across Africa is expect- ed to increase sevenfold, show McKinsey & Company figures. On the flip side, nearly half of Afri- ca’s big firms are based in South Africa, so excluding South Africa, the continent has just 60 percent of the number of Smart Approaches to African Expansion Source: McKinsey & Company. international Agents Acquire leads, drive visitors to your sites and social media, convert buyers with ChannelVision’s email marketing platform. Performance stats are available. P LUS B RONZE S ILVER G OLD P LATINUM ADDITIONAL BEKA SERVICES CHANNEL VISION EMAIL BLAST WITH PROVEN 33,000+ ROI RATES 3 Blasts $700ea $2,100 6 Blasts $500ea $3,000 12 Blasts $350ea $4,200 24 Blasts $300ea $7,200 52 Blasts $225ea $11,700 P LUS P LATINUM G OLD S ILVER B RONZE channelvision@bekapublishing.com 480-503-0770 Flip Book & Digital > ChannelVision Magazine / Print, > Webinars > Lead Gen > Blogs / Content Writing > Company Profiles / Q&A > Sponsorships: Newsletters, Playbooks & Digital Books > CVx Shows > VSA Awards > Online Banners > White Papers > Show Dailies & Show Guides (WISPA & INCOMPAS) > CV-TV 46 Channel Vision | January - February, 2019