Jan-Feb 2020 - ChannelVision Magazine

S mall and mid-market businesses ap- pear to be all in on digital transforma- tion. According to a recent survey by Insight Enterprises, an IT optimization company, SMBs are open to and excited about how the application of digital technology can fun- damentally change their operating practices, as well as how they deliver value to customers. Digi- tal transformation initiatives are underway at well more than 90 percent of small and mid-market firms surveyed by Insight – defined as companies with fewer than 1,000 employees – and these lo- cal and independent businesses are embracing digital transformation initiatives to improve a vari- ety of business outcomes. On the other hand, IT professionals’ relation- ship with cloud and digital transformation reveal something of a paradox: “Independent businesses realize the power of transformative IT solutions but have not yet bridged the gap between old BUYERS SIDE HaveVendors, Need Partners By Martin Vilaboy The channel’s role in SMB’s digital transformation 38 CHANNEL VISION | January - February, 2020