Jan-Feb 2020 - ChannelVision Magazine

Snom caught everyone’s atten- tion last April, when the company was announced as the official brand for VTech’s SIP-based phones, cordless offerings and conferencing endpoints. Snom, many will recall, was acquired by VTech Holdings back in 2016. Now, Snom – in business since 1996 and headquartered in Berlin, Ger- many – is making a bigger name for itself in the channel as word spreads about its leading VoIP-based desktop, mobile DECT and conferencing solutions, which are backed by high-quality audio, software and engineering. At the same time, what you see is what you get with most of Snom’s products. The company provides simple, user-friendly VoIP endpoints. This is a company that’s admittedly not trying to differentiate itself based on flashiness but on sound de- sign and value. As a result, many chan- nel partners are having success bringing these products to SMB customers. “Our products will surprise you,” said vice president of sales Brian Tompkins. “For example, we offer desk phones with a color screen on our entry-level models, which is something you wouldn’t expect. When it comes to business phones, they don’t always have to be the fanciest. So we try to keep the value high and the cost low, and aligned with the needs of our customers.” New to Snom’s product line is the D7xx series, a family of good-better- best phones with wideband HD audio that matches perfectly with the diverse telecom needs of today’s businesses. The company also is offering a new device-as-a-service (DaaS) pro- gram, providing a flexible, turn- key platform for leasing devices with monthly payments in- stead of capital purchases. And soon, Snom will release its C620 wireless conferencing solution, which has a SIP DECT base, two removable wireless mics and up to 24 hours of talk time. One unique feature offered by Snom, which can be found in its mo- bile DECT line, is Key Line Emulation (KLE), which simplifies and enhances cordless call handling. Calls can be easily placed on hold and picked up on another device. As Tompkins said, most companies today claim their products are easy to use, but this one really does stand out – espe- cially considering that the actual keys are embedded into the phone itself. “We’re offering a cordless DECT solution that has KLE in SIP for- mat,” Tompkins continued. “The actual cordless phone has four buttons for lines 1, 2, 3 and 4, so you don’t have to trans- fer or scroll or go through screens like other systems. It actually has fixed but- tons. It’s great for small businesses that haven’t made the move to SIP yet and may prefer using their existing technolo- gies. We’ve bridged old tech with SIP and added a sharp user interface. So you don’t have to spend time training to operate our solutions.” All Snom VoIP products are sold exclusively through accredited Snom partners and distributors. The company also is open to white label partnerships. And Snom is currently accepting new authorized VARs and service providers. Snom will be hitting the road and attending a variety of small, partner- focused events throughout 2020. Email infoUSA@snom.com to find out where you can find them this year. Visit sno- mamericas.com to learn more. Snom Keeps it Simple CORE COMMUNICATIONS Yealink Unveils Teams-Certified Devices Yealink expands its voice and video device portfolio for Micro- soft Teams with the its new USB speakerphone CP900 and Microsoft Teams Rooms (MTR) MVC300. The CP900 is a portable USB/ Bluetooth speakerphone for per- sonal use, huddle rooms and on the go. It features Yealink’s distraction- free HD audio technology and six- microphone beamforming for a pre- mium full-duplex experience, which includes acoustic echo cancella- tion, noise suppression and digital signal processing, so everyone on the call can be clearly heard and fully involved, said the company. It offers simple plug-and-play USB cable connections, or Bluetooth connections to computers, smart- phones and tablets. Deep integra- tion with Microsoft Teams includes a dedicated Teams button, making it easier for users to interact with the device and enjoy the Teams collaboration. Yealink designed the MVC300 for focus rooms with a special speakerphone and camera. The speakerphone CP900 works with the MVC300 as a flexible peripheral, combining both microphone and speaker for a superior audio experi- ence, while the camera UVC30 sup- ports auto framing, so users do not have to deal with PTZ controls. The MVC series of video solu- tions are bundled solutions including everything needed to seamlessly in- teract, connect and collaborate with Teams users. The MVC series now includes the brand-new MVC300, the MVC500 and the MVC800, which are designed for immersive Microsoft Teams meetings for focus, and small, medium and large meet- ing rooms. Snom D756 Desk Telephone 48 CHANNEL VISION | January - February, 2020