ChannelVision Magazine
Identity theft also has become a corporate concern. “It is much easier to steal a trusted insider’s credentials and bypass traditional cyber security con- trols than it is to break through the fire- wall,” said Carson. Ransomware that can lock people out of any device or system, meanwhile, is going to become platform agnos- tic, said Carson, while cryptocur- rencies make it as easy as one click to extort funds. Car- son also foresees the emergence of “ransomscare,” which will threaten life and death situations unless a ransom is paid. This could include malicious hijacking of healthcare or city street traffic control systems. The success of these and other tactics, said Zeltser, forces organiza- tions to think beyond traditional secu- rity approaches that focus primarily on identifying a clearly malicious pro- gram on the endpoint or detecting an obviously unauthorized connection on the network. “Given the ever-increasing com- plexity of attacks, enterprises are look- ing for advice on defensive measures that withstand real-world attacks and also don’t overwhelm their IT team or interfere with business applications,” said Zeltser. All the while, “Organizations will struggle to find and retain qualified per- sonnel who understand the threats and how they apply to the business,” said Lockpath’s Rock. “For most companies, the ability and knowledge required to cut through the marketing hype and to determine the best design/selection for implement- ing the most resilient defense against attacks requires a deep functional knowledge that doesn’t exist in relevant measure at most firms,” Carson agreed. “The high demand for cybersecurity specialists makes them the most difficult positions to fill and one of the most ex- pensive. Though money and talent isn’t lacking, deep meaningful experience is, and this is where the opportunity for channel partners arises.” In addition, the number of security solutions on the market has exploded, creating a challenge for enterprises to determine the right toolset to ap- propriately manage their specific risks. Channel partners that are able to help enterprises select best-in-breed tech- nologies that fit a particular situation have a huge opportunity to expand their relationships with clients. “Channel partners offering recom- mendations that provide the greatest risk reduction while accounting for bud- get and resource capabilities will estab- lish themselves as trusted advisors,” said Zeltser. “Professional services will be even more important in the coming year to help companies bridge shortages in IT talent,” added Andrew Lloyd, president of Corero Network Security, a pro- vider of DDoS solutions. In par- ticular, profes- sional services combined with leading technolo- gies that enable automation can save companies time and money while providing an environment equipped to swiftly handle and respond to sophis- ticated cyberattacks, he said. “The biggest challenges, especially among mid-size enterprises, will be lack of skilled security professionals, limited capital expenditure budgets and a shortage of internal resources to manage security tools,” concluded Ken Ammon, chief strategy officer at security-as-as-service company OPAQ. “These factors create a per- fect storm of opportunity for channel partners to offer managed security services that can be funded as opera- tional expenditures and do not require customers to make big upfront capital investments.” o Cyber Patrol Lenny Zeltser; Minerva Andrew Lloyd; Corero July - August, 2018 | Channel Vision 21
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