ChannelVision Magazine

Playing with fire As the CRN study indicates, many professionals appear to be wait- ing to see whether GDPR compliance is worth their time and effort. The truth is, we won’t really know what will happen until after May 25. Still, as the saying goes, by failing to prepare you are preparing to fail. Regardless of what you read about GDPR, the fact remains that this law is about to kick into effect and your customers need to protect themselves. Even if your customers aren’t biting on cybersecurity solutions that will make them GDPR compliant, you should at least start the conversation and help guide them in the right direction. Hopefully at this point, your customers are at least aware about the impend- ing law and know about the risks at hand. Just be smart about how you approach them, and don’t try to do too much as a single advisor. Remember: GDPR compliance will be an ongoing process, and will require a big commitment from your customers. It’s not something you simply can sell and generate recurring revenue from. o n and Off Premise Spe ng Incre ses 59% 37% 54% 45% 33% 31% 31% 0% 32% 32% 1-249 employees 250-999 employees 1,000-9,999 employees 10,000+ employees 21% 22% 27% 36% 16 2017 % 21% 35% 20% e ur desk GDPR Budget Allocation by IT Departments Source: Spiceworks 0% 25% 50% 75% $1 - $10,000 $10,001 - $20,000 $20,001 - $30,000 $30,001 - $40,000 $40,001 - 50, 9% 10% 4% 7% 2% 10% 4% 9% 5% 9% North America Europe Top Drivers to Purchase IT Solutions Through Channel Partners by Source: Spiceworks Consent Legacy data Legitimate interest Implementing a complaint system Third-party data Profiling Data breach/management/notification Training The right to be forgotten Other UK Marketers’ Primary Concern About the General Data Protection Regulation (GDPR), Oct 2017 Source: Direct Marketing Association UK % of respondents 28% 18% 12% 11% 9% 6% 5% 5% 5% 1% 68% 43% 55% 53% 45% 40% 38% 51% 48% 45%45% 36% 46% 49% 51% 35% 38% 35 54% 57% 56% 60% 40% 20% 0% Price Existing relationship Trust / reputation Positive prior experience E 1-99 100-499 500-999 1,000-4,999 5,000+ Projected IT Spending for Next Quarter Aug 2017 (4Q) vs. Nov 2017 (1Q 2018) GDPR Budget Allocation by IT Departments Source: Spiceworks 0% 25% 50% 75% $1 - $10,000 $10,001 - $20,000 $20,001 - $30,000 $30,001 - $40,000 $40,001 - 50,000 More than - $50,000 Have not allocated budget for GDPR Don’t know 9% 10% 4% 7% 2% 10% 4% 9% 5% 9% 7% 11% 47% 28% 22% 16% North America Europe Top Drivers to Purchase IT Solutions Through Channel Partners by Company Size C nsent Legacy data Legitimate interest Implementing a complaint system Third-party data Profiling Data breach/management/notification Training The right to be forgotten Other UK Marketers’ Primary Concern About the General Data Protection Regulation (GDPR), Oct 2017 Source: Direct Marketing Association UK % of respondents 28% 18% 12% 11% 9% 6% 5% 5% 5% 1% 68% 43% 55% 53% 45% 40% 38% 51% 48% 45%45% 36% 46% 49% 51% 35% 38% 35% 42% 32% 39% 33% 31% 30% 37% 31% 29% 32% 27% 33% 37% 28% 54% 57% 56% 60% 40% 20% 0% Price Existing relationship Trust / reputation Positive prior experience Ease of purchase Product availability Speed of delivery Cyber Patrol What Do You Need To Be Ahead Of A Curve In The Managed Services Business? Google it: goo.gl/V1sNNv Channel Vision | March - April, 2018 26

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