ChannelVision Magazine

UCaaS service via standard package. Over time, that customer will scale and require a more advanced UCaaS package, perhaps due to collaboration needs or the like. The partner can do this incrementally. It doesn’t have to be a one-day revolution but rather an evolution. We’ve built our entire busi - ness, and our brand, off this evolution. The focus is on the customer and their experience with us.” Fabbricatore spoke about the com - pany’s evolution, and how they have built a culture around CX, which is the highest priority for the company. “What really sets us apart is how we’ve evolved over the past 18 years, while maintaining a customer-first ap - proach,” explained Fabbricatore. “We’ve shepherded our existing customer base through several major technology mi - grations. If you look at some of the VoIP or OTT providers in the space, they typically only know one aspect of it, but we take a holistic approach.” Part of NHC’s customer-centric strategy involves providing access to best-in-class communications offerings, while letting them migrate at their own pace. Every customer is different, after all, and needs to be treated accordingly. “We’re really close with our vendors,” Fabbricatore said. “We’re working with VeloCloud, which is now Part of VM - ware, and some really unique security providers offering advanced technolo - gies. So, we stay close to our customers as well as our partners, vendors and suppliers. I think that gives us a unique advantage in the marketplace.” Ultimately, NHC’s portfolio is enabling agents to capitalize on growth opportunities. “Our focus, and where we’re see - ing tremendous growth right now, is in our core NHC products, specifically our MetaSwitch-based UCaaS, contact cen - ter and collaboration services, as well as our SD-WAN,” Fabbricatore said. “And not to mention, security. Everyone is having security conversations, and we’re right there with them.” Integration is also critically important to NHC as a company. NHC will consider how technologies can integrate with CRMs or with any other communication tool customers might be using. For example, how MetaSwitch and UCaaS solutions can leverage APIs that the customer has, so the commu - nications can talk to each other. NHC also will consider how its SD-WAN inte - grates with a customer’s cloud services. “That’s the power of our STACK,” Fabbricatore concluded. “We do it in phases and stages, to ensure a smooth transition and create the best possible customer and partner experi - ence possible. It’s better for our part - ners, better for our customers and it’s better for us. We stack up. The ques - tion is, how do you stack?” o Follow the company on social: @stackNHC. NHC will be at Chan- nel Partners Las Vegas in boardroom #2803. Learn more at nhcgrp.com/ cpe2020 CORE COMMUNICATIONS Take control of your future by establishing a UCaaS customer base that YOU invoice. Becoming a Reseller is easy and now is the perfect time to make the transition. Increase the Valuation of Your Company in 2020 & Beyond Partnering with 2600Hz Lets You: Control Your Margins Increase Revenue Own the Customer Experience Easily Expand Your Market Capitalize on Your Expertise Learn more at info.2600hz.com/partner sales@2600Hz.com / 415-886-7900 49 March - April, 2020 | CHANNEL VISION