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CV: What is one thing channel partners should know about your com pany? RS: Achieving business growth is a challenge for many of our customers. Finding talent to support business growth is not only expensive, but it’s also a difficult. Our specific goal at FaxSIPit is to allow companies to focus on what they do best, while leaving the fax portion of their business to our experts. By working with us, and our hosted white label service, our customers can increase their top and bottom business lines without having to develop new applications or add headcount and salaries. CV: What do you consider your primary differentiation point from your nearest competitor(s)? RS: We utilize cutting edge, hosted, white label HTTPS and TLS technol - ogy to help in a FoIP world that is very challenging to say the least. Our solution drives efficiencies and increases bottom lines, while helping businesses maintain happy and “sticky” customers. CV: What is one challenge or issue faced by your customers? RS: Quality of fax transmission (clear text/image or successful delivery) is the single biggest issue faced by most fax users. Clients typically come to us to eliminate the pain associated with faxing via G.711 and T.38. With the application of HTTPS and TLS, we have virtually eliminated that pain. We know fax, we regularly evaluate our carriers, and we refine fax signal and various telecom parameters. As a result, clients are given the industry’s most consistent and reliable fax delivery. CV: What about more complex faxing needs? Do you have solutions for those? RS: We have an API and a virtual appliance called SecureFax-SDE. This is a document sharing and collaboration platform that offers faxing as well as mobile secure file sharing. It lets your staff work from anywhere on any device, while maintaining compliance. SecureFax-SDE is a simple, inexpensive, and secure solution that helps reduce the risk of confidential information falling into the wrong hands. This, along with our RESTful API, can help automate workflows and integrate secure fax into any application. CV: Do you want to expand on that? RS: We are focused on fax, so we work with many VoIP and service provid - ers, including carriers. We integrate our technology into their networks, allowing them to offer our secure faxing solutions to their existing clients using their own numbers — so no number porting is necessary. Also, government, medical, and financial institutions all have unique faxing needs and regulatory compliance obligations. We can work with them to provide the most effective fax solution for their needs. Five Questions with FaxSIPit Answers provided by: Randy Simmons, vice president of sales and marketing Star2Star Unveils New Bundles Star2Star recently launched several new bundles and products designed to help companies accelerate their digital trans- formation. Star2Star’s new offerings also are designed with the remote workforce in mind, including four new bundles suiting a variety of business needs at value prices that are 15 percent to more than 220 per- cent less than competitive offerings with fewer features, said the company. The four new bundles, designated as Professional, Collaboration, Customer Ser- vice and Contact Center, reportedly provide complete solution sets for small to large busi- nesses in any industry. Professional offers end-to-end business essentials for small to large enterprises in need of comprehensive communications and collaboration solutions, while Collaboration specifically provides enhanced collaboration capabilities plus Digital Fax support. The Customer Service bundle features an emphasis on customer service tools such as CRM integration and Star2Star’s new Service Insight solution, which provides insights and analytics on how employees are interacting with customers and other internal departments. The Contact Center bundle offers enhanced contact center capabilities, including Star2Star’s new and improved full-service contact center solution that allows businesses to provide exceptional customer service and support complete with actionable insights. Star2Star offers a “competitive compari- son” and a “never lose price guarantee” to customers that are looking to save money in today’s challenging times.  “We are proud to present these new solu- tions to the market at the time when most critically needed,” said Michelle Accardi, President, and Chief Revenue Officer at Star - 2Star. “One of our core values at Star2Star is to provide the best and most affordable solu- tions in the industry; this is true especially today with so many businesses struggling amidst this pandemic. We are confident that our latest bundled solutions will be able to provide financial relief as well as enhanced productivity, performance, and connectivity during these difficult times.” CORE COMMUNICATIONS 32 CHANNEL VISION | May - June, 2020