Playbook Volume 10 - ChannelVision Magazine

Driven largely by the ever- increasing number of cloud-based applications and the subsequent traf- fic increases on networks, the global SD-WAN market size is expected to grow from $1 billion in 2018 to $4.1 billion by 2023, representing a compound annual growth rate of 32.7 percent during that forecast period, predict analysts at ResearchAnd- Markets. SD-WAN, in short, provides better cloud connectivity than MPLS does and enables network operators to save capital and reduce operation- al expenses, said the research firm. The service providers segment is expected to account for a higher market share during the forecast period. “Currently, service providers are in the process of modernizing WAN offerings to meet customers’ demand for bandwidth and connect- ing customers to the cloud,” said ResearchAndMarkets. “This has boosted the growth of the SD-WAN market, resulting in the increased deployment of SD-WAN solutions across the globe.” Service providers also are increasingly adopting SD- WAN technology to offset declining MPLS revenues, as well as cater to new customer segments. Among the deployment types, ResearchAndMarkets expects cloud deployment to dominate the market in the future as the model offers the benefits and features of on-premises along with the added benefit of connecting to a virtual or cloud gateway. Furthermore, busi- nesses and enterprises are moving to cloud-based applications, “thus the demand and adoption of cloud- based SD-WAN is going to increase over time,” said the firm. Among regions, North America is expected to grow at the highest CAGR during the forecast period. AVANT Communications has joined Open Systems’ global channel partner program providing AVANT access to the Open Systems Secure SD-WAN solution. Open Systems of- fers networking, security, around-the- clock operations and a monitoring portal that integrates best-of-breed features and technologies, said the company. AI-assisted automation and experienced engineers, mean- while, ensure network performance and control. Open Systems boasts a 98 per- cent year-over-year client retention rate, ensuring partners are able to make a strategic and long-term choice with end clients. “Open Systems has grown and matured organically for years selling through a direct model. Shifting to a channel-first strategy means partners will be able to take advantage of our industry-leading experience and maturity,” said Matthew Krieg, chief revenue officer at Open Systems. “SD-WAN is one of the most dis- ruptive new technologies in IT today. AVANT’s channel sales enablement methodology will help trusted advi- sors learn how to leverage the Open Systems solution,” said Jen Gallego, executive vice president of Western sales at AVANT. “The AVANT channel is a perfect fit for Open Systems: a swift to implement, simple to manage and highly secure solution for enter- prises. With this partnership, we are able to help our clients solve some of their toughest challenges by har- nessing the disruptive power of new technologies.” SD-WAN Market to Hit $4 Billion in Five Years Open Systems Adds AVANT as Channel Partner Infovista Enhances Ipanema SD-WAN Infovista recently announced the ad- dition of Application Intelligence+ for its Ipanema SD-WAN solution, designed to deliver superior application performance across any WAN. Infovista’s Ipanema SD-WAN, now featuring cloud-native management and application control, tightly combines session-based routing and dynamic path selection of the underlay network with an overlay of deep application visibility and dynamic control over QoE for business-critical applications. Additionally, Ipanema automatically understands application delivery require- ments and maintains application QoE by using machine learning techniques. It distinguishes between the applications and their flows at the user session-level, and dynamically associates and enforces business policies. Ipanema SD-WAN offers application quality score (AQS); a user QoE dashboard; dynamic cloud application database and multi-layered routing and security. The solu- tion also is available with multi-tenant man- agement, allowing the solution to be offered by managed service providers in a range of channel configurations. C3 Selects VMware for SD-WAN Service Offering Cloud Computing Concepts (C3) has announced the general availability of a new SD-WAN service offering. Powered by VMware SD-WAN by VeloCloud, C3’s service allows it to meet the challenging connectivity and transport needs of its clients and partners more effectively, said the company. VMware SD-WAN by VeloCloud is a powerful branch and edge connectivity plat- form that combines the economics and flex- ibility of a real-time network overlay with the deployment speed, scale and automation of cloud-delivered services. With VMware SD-WAN, organizations of all sizes and in any industry can support application growth, network agility and simplified branch imple- mentations, and can optimize access to cloud data centers and SaaS applications. 6 THE CHANNEL MANAGER’S PLAYBOOK