Channel Manager's Playbook - Volume 5: International Agent Opportunities

There are opportunities for service providers and their partners that are look- ing to participate in this market, given that truly supercharging the future revolves around improving connectivity. According to stats from Hootsuite, with the exception of North Korea (where the internet is still blocked), the countries with the lowest levels of internet penetration are all in Africa. Fewer than one in three people across Africa has access to the internet today, and current growth trends suggest it will be well into the 2020s be- fore internet penetration levels across the continent pass the 50 percent mark. At the same time, however, seven of the 10 fastest-growing internet popula- tions in the world are in the region, with the number of users reported in Ethiopia more than tripling versus last year – so there’s movement on this front. Much of the most promising archi- tecture for closing the gap is mobile; African consumers are spending more and more time on their mobile screens, as this channel has become the primary medium for connectivity across the con- tinent. In fact, We Are Social’s Digital in 2017 report shows that 78 percent of web pages served to web browsers in By Tara Seals A ccording to the African Development- Bank, Africa is the continent with the world’s second-fastest growing econ- omy, and there’s little doubt that this vibrant continent is making great strides, with the economy expected to grow by 3.4 percent this year and 4.3 percent in 2018, according to research in the African Outlook Report. Telstra’s Cardi Prinzi discusses opportunities inAsia for U.S. channel partners Eye on Africa International Agents 6 THE CHANNEL MANAGER’S PLAYBOOK