Sept/Oct 19 - ChannelVision Magazine

What MSPsWant By Martin Vilaboy Indeed, an MSP’s potential portfolio is broader than ever. All the while, customers increasingly expect assis- tance with or delivery of fully managed services covering everything from PCs and applications to security and business continuity to communications and collaboration to multi-cloud platforms. It’s likely vendors will continue to invest heavily in this segment of the IT channel, as managed services revenue are expected to grow robustly during the next few years. And those vendors will need to be responsive to the needs of customer-facing MSPs as they navigate the customer terrain – particularly those MSPs that are operational immature. According to a survey of 300 MSPs by Channel Partner Insight, what MSPs desire and value most in a vendor relation- ship can vary depending on the product being offered. M anaged service providers currently enjoy an unprecedented amount of opportunity, but the opening of new doors means more choices must be made that can impact quality of service delivered as well as profitability. channel management Managed services providers navigate the vendor landscape 34 Channel Vision | September - October, 2019