Sept/Oct 19 - ChannelVision Magazine

The acquisition was designed to help BCM One expand into the SIP-enabled voice segment, by leveraging SIP’s automated solution which helps busi- nesses seamlessly migrate to next- generation voice solutions. At this point, the deal is complete, and BCM One is firing on all cylinders with an aggressive growth strategy and the help of a strong SIP provider. SIPTrunk.com, after all, offers a domain name that speaks for itself in terms of brand recognition – to the point where the company has no plans to re-brand after the acquisition. The company, which originally launched in 2012, obtained the SIPTRUNK.com domain around 2013 and has since been using it to sell SIP services to the channel. Today, SIPTRUNK is exclusively focused on selling through dealers and partners. “One thing we promote is that self-ser- vice and quick response is how SIP trunk- ing should work,” said SIPTRUNK chief operating officer Mark Amick, explaining how the company went to the Channel Partners expo in 2018 with t-shirts that read “SIP trunk in under 60 seconds.” SIP Trunking Plans and Adoption Using SIP trunks now 68% Not using SIP trunks 9.7% Testing or evaluating SIP trunking 9.5% Researching SIP trunking 8.5% Ready to buy SIP trunking 4.3% Source: The SIP School BCM One Jumps into the SIP Market N ews broke back in February, when Thompson Street Capital Partners (TSCP) initially struck a deal with BCM One to recapitalize the company. The BCM One partnership coincided with TSCP’s acquisition of SIP, which in turn became part of the BCM One family. SIPTRUNK/SIP.US is now part of the BCM One entity, meaning partners have access to a powerful automated platform specifically for selling SIP services By Gerald Baldino “Those shirts were more than just marketing fluff,” said Amick. “We would actually bring people to our booth, and even with trade show internet, we’d let dealers sign up with us. As soon as they would complete the email, within 60 sec- onds they would have an email in their in- box. Their SIP trunk would then be ready to start making calls right away. So it’s an example of how the next-generation of telecom services should be deployed – quick, fast and painless.” If you’ve had problem with SIP trunks (even if you are still trailing them) where have the ‘primary’ issues been? Source: The SIP School With the SIP trunk provider On the edge i.e. NAT / SBC issues With the PBX and its configuration Never had a problem with our SIP trunks Do not have any SIP trunks, all hosted! 32.73% 23.72% 15.62% 18.32% 9.61% Core Communications 44 Channel Vision | September - October, 2019