Sept/Oct 19 - ChannelVision Magazine

As Amick pointed out, this type of service is tremendously valuable for busy channel partners. “As a dealer especially, you do lots of things throughout the day,” Amick said. “You’re out there selling many services, and SIP trunking is only one item. What we try do is make sure that SIP trunking is not burdensome on you. We want to take care of as much as possible,” Amick continued. “You shouldn’t have to spend hours on the phone setting up circuits, routing telephone numbers and so on. You should be able to do all that through a simple number of clicks, much like or- dering on Amazon. That’s been our goal with SIPTRUNK.com all along – to make it very easy and painless for our dealers, so much so that we even handle all of the billing and taxation.” The billing and taxation element are a major selling point, especially for small dealers that are buying whole- sale services and reselling them. Re- sellers, after all, still need to deal with taxation. And as the SIP team pointed out, if you don’t get that right, local governments and federal courts will have no problem coming after you to get their money – and there are many penalties associated with that. SIP, however, takes care of all of the heavy lifting – meaning partners can focus on closing deals instead of compli- cated taxes. Every invoice is automati- cally rated when it’s generated based on the customer’s location to make sure the company is collecting the correct taxes. As long as that customer stays with SIP and has recurring revenue, the company says, that dealer will get paid. At the same time, though, the com- pany still allows the dealer to own the customer relationship if they want to. For example, the dealer can go into their SIP portal if they wish to perform a variety of functions, such as add- ing and removing DIDs and so on. This portal allows the dealer to remain customer-facing. Ultimately, the takeaway here is that BCM One and SIP are working to make life simpler for agents, partners and VARs that are selling multiple solutions. According to BCM One director of chan- nel sales Andy Steinke, it’s all about the ease of doing business, and the fact that the company can act as a single point of contact for everything from sales engineering to post-sale support. “We’re a single source provider for 50 different technology suppliers and hundreds of different technology products,” Steinke said. “From a part- ner perspective, there is one team to deal with across the dozens of provid- ers that they may have to go through for a solution. This helps to eliminate supplier fatigue, or the pain of going through 10 different options when a lot of things are really transactional these days and commoditized like transport and over-the-top services.” Attendees heading to Channel Partners in Washington, D.C. are encouraged to stop by the BCM One Technology Lounge to meet the team and learn more information. o Core Communications Better together. Channel OnlyWhite Label TelecomForResellers www.SkySwitch.com/Channel Partners 747-777-4028 45 September - October, 2019 | Channel Vision