Sept/Oct 19 - ChannelVision Magazine

More SMB executives now believe a data breach is more detri- mental and more likely to end their business than traditional disas- ters. According to an AppRiver cyberthreat survey, a majority (58 percent) of SMB executives are more concerned about suffering a major data breach than they are a flood, a fire, a transit strike or even a physical break-in of their office. The findings are consistent across verticals, and the figure jumps to 66 percent when measur- ing large SMBs (150-250 employees) that now fear data breach as more detrimental than traditional disasters for businesses. “In today’s digital age, businesses rely more heavily on their intellectual assets than physical properties – bringing cybersecu- rity to the forefront,” said Dave Wagner, CEO of Zix Corporation, parent company of AppRiver. It’s often assumed by retail experts that retail- ers are weary of long upgrade cycles and prefer to receive small, incremental IT upgrades that don’t require re-training in the user community and re- configuration in the data center. It turns out that could be wrong, show findings from Retail Systems Research. Instead, the most frequently cited forces behind cloud computing in retail are all about push- ing the “go faster” button, show RSR surveys. “Cloud is retailers’ real attempt to move beyond ‘retail time’ to consumer time,” said RSR analysts. Buyers Side Retailers Look to Cloud for Speed Disaster Redefined Which of the following events do you fear to be most detrimental and could end your business? Event All SMBs Large SMBs Business Services Financial Insurance Healthcare Pharma Legal Services Tech Transport Logistics Media Marketing Office fire 28% 17% 13% 17% 25% 16% 23% 14% 24% Office flood 5% 6% 3% 4% 3% 0% 7% 3% 5% Office theft 7% 9% 5% 2% 5% 16% 9% 10% 5% Data Breach 58% 66% 74% 76% 67% 68% 57% 59% 67% Source: AppRiver Where do you want your circuit? Type your address to find the fiber closest to you. TYPE ADDRESS HERE Mammoth aggregates 60+ fiber networks across the Western US 74 Channel Vision | September - October, 2019