Sept/Oct 19 - ChannelVision Magazine

icymi Impartner Acquires Amplifinity Impartner has acquired Amplifinity to help formalize man- agement of emerging “shadow channel” partners, which are expected to explode in growth in the coming decade. By providing corporations with an intentional versus ad-hoc process for managing these increasingly critical re- lationships, companies see an average revenue increase of more than 30 percent from these partners, said Impart- ner. The shadow channel of non-traditional partners has emerged because business unit buyers increasingly turn to disparate groups such as industry-based consultants, service providers and independent software vendors to help implement technology. The acquisition includes Amplifinity’s referral marketing software, which automates and formalizes the referral pro- cess for lead generation at scale, and includes its incen- tive management technology and integrations to a suite of payment fulfillment providers to reward this new genera- tion of partners in the manner they most prefer. Amplifinity’s team will remain in the company’s Ann Ar- bor, Mich., offices, adding a Midwest team of developers to Impartner’s global Channel Innovation Labs, made up of engineers, data scientists, UX and UI professionals and channel strategists. iland Expands Global Channel Sales After a successful transformation that doubled the company’s annual channel revenue, iland is expanding its global channel sales program to address partner growth and customer demand for its cloud backup, infrastructure and disaster recovery solutions in North America, South America, Asia, Europe, Australia and Africa. Built on VMware technology, iland’s solutions tradition- ally have been sought out by small and medium-sized organizations that lack the resources and expertise to de- ploy, test and manage their own cloud-based disaster re- covery, backup and infrastructure solutions. The company is now reaching a broader audience of enterprise custom- ers through an expanding partner network of resellers and managed service providers that understand the value of migrating solutions to the cloud, said the company. The new iland channel program includes a partner portal for training, certification and sales management, expanded opportunities for regional partners in North America through the addition of a data center in Canada, and a complemen- tary cloud assessment tool to help partners and customers plan and manage their data and workloads in the cloud. 78 Channel Vision | September - October, 2019