WISPAmerica 2018 Show Guide 2018

Address Match A BREAKTHROUGH IN DIRECT MARKETING Address Match is the reverse of IP Match We take anonymous site visitors’ IP addresses and run them through the ”Address Match” algorithm to determine their physical home or office address. In this case, we take the unknown site visitor IP address and find their physical address. Now the advertiser can send them direct mail pieces through MarketBroadband.com’s targeted direct mail program. Digital D2D REACH YOUR CLIENT’S NEIGHBORS Reach your client’s neighbors through hyper-accurate IP Targeting using Lorex’s advanced digital door-to-door ad tech. Digital D2D is the result of combining Lorex’s mapping and IP Targeting technologies. Similar to how a service company would hand out flyers to the nearby houses after performing a service, Digital D2D looks at the street name and relative distance of intersections to determine to which houses to serve ads. IP Match COOKIELESS DIGITAL ADVERTISING IP Match follows the traditional direct mail strategy and delivers a message in the form of banner or video ads on websites online at the physical addressed supplied. IP Match does not use cookies and that is revolutionary in the digital advertising world. A patent pending IP algorithm determines the IP address based on the physical address, which is then used for precise digital ad targeting at the IP/router level. This type of targeting is beneficial for advertisers because it incorporates offline data (registered voter lists, customer databases, modeled data, or direct mail data) for more enhanced targeting. Geo Replay COOKIELESS RE-MARKETING BASED UPON A VISIT TO A PHYSICAL LOCATION This newest innovation in digital ad technology allows you to capture device ID’s at high valued locations and bucket them for future targeting. Geo Replay allows you to map businesses, your competitors or even trade shows. By mapping the area, we can identify any current or past devices (smartphones, tablets, laptops) after they leave the venue. We then target them with digital banner ads at their home and across all of their devices. All of this is accomplished without the use of cookies. New! Cookieless Digital Display Advertising! Call: 800-792-8812 Booth 611