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2017 Directory
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Channel
Vision
nexVortex Managed SIP
Supercharges Partner Opportunities
By
Tara
Seals
PROFILE
Herndon, Va.-based nexVortex is
coming off a year of breakneck growth
and is looking forward to more of the
same for 2017, thanks to deepening
investment in managed services and
channel partner momentum. At the
end of the third quarter of 2016, the
company had logged 31 consecutive
quarters of revenue growth. It also
made the Inc 5000 list of fastest-
growing companies for the sixth time,
and was named to the Deloitte Fast
500 for the fourth time.
“We are really hitting our stride,”
said Wes Rogers, co-founder and COO
at nexVortex. “We’ve been offering
commercial service for over 10 years
– and our anniversary of debuting SIP
trunking is coming up. We’ve been
growing that rapidly, and in the last two
years we’ve added a hosted offering.
In both areas, we have introduced new
capabilities and feature sets, and that’s
really going to underpin further growth
going forward.”
For instance, “we have made
significant investments in our network
infrastructure, tools and software to
deliver a managed SIP service, so
that business owners can confidently
replace aging, expensive and soon to
be retired PRIs,” Rogers said.
The managed SIP service, or mSIP,
is built to cater to medium and large
enterprises, which have historically
been wary of using SIP trunking over
the public Internet as a replacement
for PRIs. That reluctance has primarily
been due to the inability to control
voice quality over the network. The
mSIP service, which utilizes ADTRAN
equipment on the customer premises,
runs over nexVortex’s nationwide, geo-
redundant private IP/MPLS backbone
to guarantee quality of service (QoS)
for VoIP calls to and from the public
switched telephone network (PSTN).
nexVortex also has wrapped
the solution around a set of
voice-quality measurement,
monitoring and reporting
tools to measure QoS
at each segment of the
call path.
Recently, nexVortex
extended mSIP to include
a cloud-based direct
connect service called mSIP
cloudConnect. To kick things
off, nexVortex has now teamed with
a long-standing partner, BVoIP, to
directly connect the BVoIP hosted
voice platform to the nexVortex
mSIP network. BVoIP hosts its voice
application in the Rackspace cloud,
and nexVortex interconnects its
privately managed voice network
directly to the Rackspace cloud, which
allows voice traffic to transit directly
from BVoIP’s platform to the PSTN
cleanly and efficiently.
“By peering with major ISPs, it
provides a clean pipe directly onto
the MPLS backbone and out to the
PSTN,” Rogers said. “Quality voice
service is critical to effective business
communications. By extending our
managed SIP offering to include
hosted applications residing in the
clouds of leading cloud providers,
we provide customers a better voice
quality experience.”
All of this is good news for
channel partners; about 87 percent
of nexVortex revenues are coming
from the channel, and the company
is architecting its programs to enable
them to make the most of the market
momentum. For 2017, the company
also will be expanding its channel
account management team – in fact, it
plans to almost double it.
“SIP and hosted VoIP are
still in the mix as far as overall
market growth; we’re
seeing year-over-
year expansion that’s
north of 30 percent,”
said Rogers. “You’re
dealing with the end of
the PSTN, with large
companies like AT&T
shutting down PRIs
and people making the
transition to an all-IP
environment. But there
are other opportunities that are
becoming increasingly important.”
For instance, as companies
transition to IP and the cloud,
they often want to integrate other
applications.
“We are getting asked at the
higher end, where apps tend to be
customized, about, say, running a
voice application and integrating
that into the nexVortex environment
and cloud network. We’re skilled
in that and have a framework
that allows us to bring in custom
applications. That kind of flexibility
helps partners succeed.”
The company began as a startup in
the difficult early 2000s, when raising
VC funding was next to impossible –
and that has allowed the company to
be flexible, Rogers said.
“Back then, we had to make the
decision to bootstrap our operation,”
Rogers said. “So our growth is organically
driven. All of the tools and capabilities
and systems that we have, it’s our own
technology. That allows us to control our
destiny, and we can do flexible changes
and accommodate market trends rapidly,
as opposed to waiting for third-party
vendors to catch up.
“We’re excited for the coming
year,” he continued, “and I know we’re
in a great position to deliver for our
partners now and in the future.”
Wes Rogers, co-founder
and COO at nexVortex