67 2024 DIRECTORY | CHANNELVISION Broker Online Exchange (BOX) is a master broker that specializes in deregulated electricity and gas brokering. The company maintains the necessary licensing for deregulated electricity and gas and holds all the supplier agreements needed to sell deals. It offers exceptional back-office support, technology and other assets to consolidate the energy brokerage process for sellers, MSPs, VARs, affiliate partners and marketing groups. “For anybody that’s selling other products to businesses, we give them an easy, quick, low-entry barrier into the energy brokering space,” said company co-founder, partner and vice president, Benji Coomer, noting that BOX has approximately 2,000 sub-agents that sell for it. “Once you come on board, we give you an account manager for that single point of contact everyone needs to be successful. You’re getting an automated system where you get prices and contracts on the spot. Then that full back-office support to help launch into the electricity brokering business.” With its back-office and training support, BOX is not just providing its partners with a new revenue stream to sell, Coomer continued. “We’re going to show you how to do it, provide the technology and give you access to all of our suppliers. We’re not just selling one or two suppliers against the utility. We’ve got 90 different suppliers for which we can shop people’s electricity rates and give your customers the lowest rates in the market.” The concept is to consolidate the process of becoming an energy broker, lowering the entry barriers for those with less specialized know- ledge in this industry. That includes telecom agents or those who sell security. Other potential partners include law and CPA firms, internet companies, those in the media space, EV charging station providers and others who dabble in energy efficiency. And in an arena of largely deregulated energy markets – including larger ones in Texas, New York, New Jersey, Pennsylvania, Illinois, Ohio, Maryland, Maine and Massachusetts – having these sort of resources can be critical. Any partner that deals with commercial businesses could benefit by adding electricity sales to their tool belt, said Coomer. Another key asset offered by BOX is its strategic pricing team. Because the Broker Online Exchange service is catered toward those with limited experience; its expert services team can consult regarding pricing, market timing, layering strategies and other areas of market expertise. “Maybe you’re a commercial real estate broker,” said Coomer. “You come in, and we’ve got 20 different properties. We can consolidate those properties and aggregate them to come up with a custom buying strategy. That strategic services pricing team is going to take the whole load, analyze it and say what you should do as a buyer.” In a constantly expanding acquisition market, BOX remains focused on maintaining the adjacents needed to bring on energyefficiency partnerships. It’s a one-stop shop for affiliate partners to gain access to all things energy and energy efficiency, with BOX handling deal procurement and analyzing efficiencies to be sold on. In other words, partners can make multiple sales on one customer. “Maybe you do a rooftop solar deal, a building controls deal, LED lighting or procurement deal,” explained Coomer. “We come in with a ROI to the customer, telling them, ‘If you invest this, you get, for example, a 14-month ROI’.” In the end, it all comes down to the human component. Those behind the company are the ones lending their experience to offer back-office support, translating to improved energy trading understanding. “There are energy brokers out there that will bring you on but aren’t going to support you,” said Coomer. “They just want you to get them a copy of the bill. We’re going to be there every step along the way. Whether it’s the bill copy or setting up and managing the whole call for you, we’ll sell the deal for you. There’s that back-office people aspect of this all that we’re going to bring to the table.” o For more info on Broker Online Exchange, visit www.brokeronlinexchange.com or call (817) 350-4880. Broker Online Exchange Streamlines Electricity Brokering Services By Brady Hicks. BOX co-founder, partner and VP, Benji Coomer
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