73 2024 DIRECTORY | CHANNELVISION In the retail sector, it can be very difficult to pick out the “good guys.” Unfortunately, for the smaller retail establishments, the risks are only magnified because of the limited assets that are available to them. It takes a savvy combination of business acumen and trust in the right partners to truly succeed. That’s where National Retail Solutions (NRS) comes into play. NRS is a top provider of business solutions for the SMB. The company started with its POS (point of sale) cash register, designed for independent grocery, convenience, liquor, tobacco and gas station cstores. With more than 30,000 USA locations, the NRS POS is a leading system in the retail arena. “It turns out that the ‘mom and pop’ stores really like us,” said Elie Y. Katz, NRS founder and president. But selling some of those 30,000 was like hand-to-hand combat, going in and coming back, getting rejected and coming back. The reason we’re so good – growing at over 1,000 point of sale register units a month – is because we have intuitive products and services, and we cater specifically to those SMBs, helping them compete in the big leagues.” Enter credit card processing, an area in which it is traditionally difficult to earn customer trust. Given the nature of standard agreements with attractive upfront terms that constantly change, NRS Pay focuses on offering true, actual savings that hold up over time. NRS Pay credit card processing promises no long-term contract or cancellation fee, with two clear, clean plans to choose from, and free equipment. “Our bill looks like one big white piece of paper with a little bit of information,” said Katz. “A retailer knows exactly what they’re being charged. If the store owner isn’t happy – if they feel they could save money somewhere else – they can put the card reader in a box and send it back. They lose nothing. But this rarely happens,” he smiled, “because NRS Pay offers reliable service backed by integrity. This translates to our other businesses.” Other NRS services include NRS Purple payroll, NRS Petro for gas stations, Ecommerce, NRS Funding cash advances (based on receivables rather than a traditional loan), EBT & eWIC, and more. NRS’s patented POS panic alarm button is literally a lifesaver for stores in neighborhoods with an uptick of crime. NRS also boasts a dedicated Channel Sales Management team. NRS is always seeking distributors to resell its retail solutions to retailers, coast to coast. Hence the name National Retail Solutions! “We’d love to meet more resellers,” said Katz. “We allow them to help us promote whichever products they feel their base will appreciate, and they get nice upfront commissions plus residuals. And because we’re honest and don’t cheat our distributors, we’ve established ourselves as different. We’ve gotten a reputation for paying what we say we’re going to pay. That’s the thing about our CEO and our management ownership: they’re honest people. We don’t play games with people’s money, and that’s why NRS resellers love working with us. Ultimately, our partners’ clients are going to be a whole lot happier,” said Katz. “They’re going to be happier because they’re not getting ripped off with our credit card processing or any of our other products. We sell clean products that are custom-designed for a hungry niche, and, because of this, the end customer will ultimately benefit.” o For more info on National Retail Solutions (NRS), visit www.nrsplus. com or call (833) 289-2767. To join the NRS Distributor team, visit www. sellnrs.com. By Brady Hicks Elie Y. Katz, NRS founder and president National Retail Solutions Seeking Distributors by Offering a Unique Proposition
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