Stop Guessing, Start Selling: The No-BS Sales & Marketing Workshop Most partners don’t need another session telling them to prospect more, send more emails, post on LinkedIn, or “do marketing.” They need a focused sales and marketing plan they can actually execute. In this hands-on, two-hour workshop, Ronnell and MeiLee will help attendees build a strategic, executable sales and marketing plan focused on the markets, buyers and opportunities where they are most likely to win. Instead of trying more disconnected tactics, participants will define and prioritize their strongest ICPs; build target account and buyer lists; sharpen their messaging; use AI and personalization to improve outreach; create an offer that gives prospects a reason to engage; and map the channels, touchpoints and follow-up needed to turn outreach into conversations and pipeline. This is a working session, not a lecture. Come with something you want to sell. Leave with a strategic, executable plan for how you are actually going to sell it. The Steps to a Complex Cybersecurity Sale Trusted advisors share first-hand accounts of how they marketed and closed a complex cybersecurity deal from start to finish. This session will dig into the details of a cybersecurity deal, including the buyer profile, the type of questions that were asked, key triggers and outcomes desired, obstacles that had to be avoided and more. Presenters: Peter Radizeski, President, RAD-INFO Karin Fields, CEO, Amidot Michael Bremmer, Founder and CEO, TQI AI is Transforming the Trusted Advisor Model Artificial Intelligence is reshaping how technology advisors engage clients, identify opportunities, evaluate suppliers, manage projects and deliver ongoing value. This session explores real-world AI use cases that advisors can implement immediately to improve productivity, accelerate sales cycles, enhance customer outcomes and create new recurring revenue opportunities. Attendees will leave with practical strategies for leveraging AI to scale their advisory practice while strengthening their role as a trusted business advisor. Presenters: Chris Torbit, Managing Partner, Clarus Communications Stephen Hancock, Founder, Modero The Critical Role of SASE in Modern Security SASE is critical to modern security due to the need to get in the middle of encrypted communications. For this session, Mike Chase, Senior Vice President, Technology at Spectrotel and a member of Fortinet’s Technical Partner Advisory Council, will examine the benefits, caveats and features of SASE in real-world deployments, as well as how to blend the best of different solutions together. Attendees will discover the origins of SASE, understand the problems it solves, weigh cloud vs. edge-based options, alongside “single vendor vs multi-vendor SASE” designs. Chase will examine modern day use cases, explore SASE’s relevance and impact on AI and agentic operations, as well as how SASE can help organizations mitigate 2030’s expected Post Quantum Cryptography (PQC) impact on SD-WAN, VPN and WAN communication globally. Presenter: Mike Chase, Senior Vice President, Technology, Spectrotel. Breakout Session Highlights at CVxEXPO26 CVxEXPO26 / EDUCATION PREVIEW Ronnell Richards Founder, Ronnell Richards LLC Sayless Academy Business & Bourbon MeiLee Langley Founder Channelogic 53 FALL 2026 | CHANNELVISION
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