CVxEXPO26 / EDUCATION PREVIEW The All-talk, No-action Gap in AI Marketing While many MSPs and resellers consistently talk about AI on social media, they do not reflect that focus through service pages, landing pages or SEO blog content on their websites. That creates a credibility gap when prospects go from social channels to the company website and cannot find a clear AI offer. Join this session to understand the common mistakes in AI marketing made by your peers and how to make AI part of your brand message, website structure, search strategy and conversion path. Attendees will gain insight from analysis of the online marketing of more than 37,000 MSP and MSP-adjacent firms. Presenter: Ian Richardson, CEO, Fox & Crow Group The ARPU Advantage: Maximizing Average Revenue Per (Managed) User Growing an MSP isn’t just about acquiring more customers; it’s about maximizing the value of every customer relationship. In this session, Rick Mancinelli shares a practical framework for increasing Average Revenue Per (Managed) User (ARPU) by identifying untapped opportunities within your existing customer base and service portfolio. Attendees will learn why ARPU is one of the most important metrics for measuring the health and profitability of an MSP, how to benchmark their business against industry standards, and the strategies successful providers use to drive sustainable growth. Attendees also will learn how to build and leverage an ‘Opportunity Map’ to uncover new revenue opportunities within existing accounts. Presenter: Rick Mancinelli, CEO, C3 Complete Crossing the Cybersecurity Talent Gap Glendale Community College and its esteemed Center of Academic Excellence in Cyber Defense (CAE-CD) is at CVxEXPO to help you fill your cybersecurity talent gap. Hear how the Cybersecurity program at GCC and its award-winning GSOC Program can help your company recruit and hire qualified cybersecurity graduates and interns to round out your IT team. Presenter: Drew Nichols, Information Security E ngineer, Business, IT and Cyber, Glendale Community College The Steps to a Complex CX Sale Trusted advisors share first-hand accounts of how they marketed and closed a complex CX deal from start to finish. This session will dig into the details of a CX deal, including the buyer profile, the type of questions that were asked, key triggers and outcomes desired, obstacles that had to be avoided and more. Presenters: Peter Radizeski, President, RAD-INFO, Inc. Mark Carson, Founder, CG Advisers, Inc, Michael Bremmer, Founder and CEO, TQI The Circuit Is Just the Beginning Increasing Revenue, Resilience and Customer Value Beyond Connectivity Connectivity demand remains strong, but increased competition and lower circuit pricing continue to pressure ARPU and partner commissions. The opportunity is to move beyond selling the circuit to build more value around every connection. This panel will focus on how Technology Advisors can “Sell the Outcome” by combining connectivity with resilience, visibility, management and accountability through a wide assortment of recurring services. Our expert panel will discuss how the connectivity sales environment has changed, how selling outcomes reduces the focus on circuit price, where advisors are leaving money on the table and how to find this growth in your existing customer base. Moderator: Brent Lucas, Vice President of Managed Services, New Horizon Communications Allen Chu, Head of Product, Synaccess Networks Mike Maitland, Vice President, Channel Sales, Frontier Doug Mojica, Senior Manager - Solutions Architects, Verizon Connect 54 CHANNELVISION | FALL 2026
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