Kourchenko cited “expansion” as a trend for the year. He said growth of wireless operators (5G), data centers and private networks (IoT) will be noticeable. “And the biggest challenge for our channels will be to have the necessary tools to support the operation of their customers without interruptions, with better solutions and better, ‘timing’ making the difference regarding winning more business,” Kourchenko said. Yeastar’s Cai views the coming year as one that will remain a bit disrupted by the pandemic. “The year 2022 is another year that we can’t travel and visit our partners,” he said. “To respond to this biggest challenge, Yeastar is going to host a global virtual roadshow in Q3. We would like to provide an ultimate experience for the international channels, new and old, to interact with our brand.” While individual companies face 2022 challenges, so does the entire industry. “With the pandemic uncertainty, how to enhance the experience and engagement with channels will be the biggest challenge,” Cai said. “Brands need to adopt digital marketing capabilities to interact with partners and customers via various digital routes.” Telstra’s Day said what some may view as challenges can become great opportunities. “Like everyone else, we’re also trying to deal with change and keep our products, services and network infrastructure constantly evolving,” Day said. “We’ve gone from simply trying to survive in a hybrid environment to now figuring out how to thrive in one.” He said, “We need to be able to scale our networks and provide the access and network infrastructure people required to do all the things they’re used to doing in an office from their home offices, with no compromises in security or reliability.” Worldwide demand for connectivity is surging to the point where on some key global routes there is a capacity shortage, Day said. “So, it’s super-important that service providers such as Telstra continually explore new relationships, invest in maintaining and expanding our core infrastructure and rely on our channel partners and agents to help spread the message about our capabilities,” he said. “Capacity becomes a finite resource pretty quickly if people stop building. That’s a responsibility we don’t take lightly, especially at a time when it’s never been more important to help keep the world connected.” Accepting that working remotely will continue this year, Cai offered some advice for Yeastar partners. “With the hybrid work as a new norm, digital transformation is the inevitable future trend. International channel partners should keep an eye on the digital trends and demands 57 JANUARY - FEBRUARY 2022 | CHANNELV ISION Get info. Find answers. Share ideas. Your connection begins at USA.gov – the official source for federal, state and local government information. Equals total government connecting. PLUS PART INFO GETTING PART IDEA SHARING 3.25 in. 4.625 in.
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