and see if they can provide the right technology for their clients,” he said. “Fortunately, Yeastar has rolled out a digital workplace solution for easy and efficient management of virtual and physical meeting rooms,” Cai continued. Kourchenko addressed digital transformation. “Because of the rapid changes in digital marketing, modern businesses need to reach out to potential customers via several different channels, like multi-channel marketing including email and social media,” he explained. “Customers are becoming more used to a certain level of one-on-one engagement that develops a more personal relationship to build trust,” Kourchenko added. “We can expect a competitive market as many servicebased businesses attempt to gain more targeted leads. Strategies like networking on LinkedIn, video marketing and developing interactive channels such as webinars and virtual conferences will help to access new markets.” The strategies Kourchenko listed may be why Mahmood’s recommendation to SCB Global’s partners is to “stay flexible.” “Take advantage of the flexibility and freedom that Comms 4.0 can provide to your customers,” he said. “Now is the time for organizations to deploy a Microsoft Teams solution for all collaboration needs. We want to understand your challenges in order for us to cater for your core initiatives and continue to offer workplace transformation.” Finally, Day urged his company’s partners to lean on Telstra as a key resource and as a true extension of their teams in supporting customer’s international network requirements. “As we continue to see so much demand from North American companies accessing the world, a partner that can bring a mix of network assets and people on the ground in many international markets – particularly Asia – is so important,” Day explained. “Our team is here to support our partners – often joined at the hip with them – to help bring the best of our business and technology to you and your customers.” Day continued, “For me, our people across the globe are a major part of the value we can bring to partners. Every market we operate in is different, with different languages, culture, regulations and legal environments. “Our global teams understand every nuance of their local markets – even when it comes to service and delivery, they know what it takes to complete the last mile and provide the agent community with end-to-end support,” Day said. “We believe the key is people who work in tandem with your needs,” he concluded. “When you combine our world-class technology with the experience and expertise of our people, then you have a powerful and unbeatable combination.” o INTERNATIONAL AGENTS 58 CHANNELV ISION | JANUARY - FEBRUARY 2022 FREE SUBSCRIPTIONS - Subscriptions to ChannelVision magazine are free to executives working for telecommunications service providers. Simply go to channelvisionmagazine.com and click on the subscribe link. Fill out the form completely and you will start receiving the magazine within six weeks. 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AireSpring (www.airespring.com) 11 Alliance of Channel Women (www.allianceofchannelwomen.org.) 35 Astound Wholesale (www.astound.com/business/wholesale) 7 Blackfoot (www.blackfoot.com/carrier) 9 BullsEye Telecom (www.bullseyetelecom.com) 19 C3 Complete (www.c3cloud.com) 59 CDG (www.cdg.ws) 53 Easton Telecom Services (www.eastontelecom.com) 17 Ericsson (www.ericsson.com/en/par tners) 3 FaxSIPit (www.faxsipit.com) 57 First Communications (www.firstcomm.com) 23 First Light (www.firstlightfiber.com) 29 Fusion (www.fusionconnect.com) 2 Granite Telecommunications (www.granitenet.com) 33 INCOMPAS (www.show.incompas.org) 47 NetCarrier (www.netcarrier.com) 21 NHC (nhcgrp.com) 7 One Stream Networks (www.onestreamnetworks.com) 27 PlanetOne (www.planetone.net) 25 Profitec (www.profitecinc.com) 39 Snom (snomamerica.com) 15 Spectrum (par tners.spectrum.com) 13 Telesystem (www.telesystem.com) 5 WISPAMERICA (www.wispa.org) 45
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