Performance, pricing and service without ‘Big Cloud’ KNOWTHE ALTERNATIVE By Rick Mancinelli VIRTUAL REALITIES When it comes to cloud services, three familiar brands dominate: Amazon Web Services (AWS), Microsoft Azure and Google Cloud Platform (GCP). These major players – often referred to as “Big Cloud” – dominate the cloud services space with widespread brand awareness and massive marketing budgets. The original promise of Big Cloud was to provide organizations with a simple, cost-effective alternative to designing, deploying and managing IT infrastructure. Unfortunately, the growth and success of Big Cloud has often come at the expense of its small- and medium-sized clients, most of whom are unaware of the emerging “Alternative Cloud” ecosystem and its performance, price and service advantages. Alternative Cloud encompasses the thousands of smaller but equally capable cloud services providers around the globe. While Big Cloud aims to be all things to all people — with countless, complex niche services — Alternative Cloud tends to focus on the essential, bread-and-butter hosting services that most organizations need to thrive. Let’s explore Alternative Cloud’s advantages across performance, price, ease of use, service and flexibility. 20 CHANNELV ISION | MARCH - APRIL 2023
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