We all need a little assistance sometimes. By working together as a channel community, organizations can gain access to previously unrealized potential benefits. With unique opportunities for security and networking specialization, sales incentives and more, Versa Networks’ ACE channel partner program represents a unique proposition for the reseller, integrator and provider partner alike. Versa, the leader in single-vendor Unified SASE platforms, delivers AI/ML-powered SSE and SD-WAN solutions. The platform provides networking and security with true multi-tenancy and sophisticated analytics via the cloud, on-premises or as a blended combination of both. This helps meet SASE requirements for small to extremely large enterprises. Just as importantly, Versa does 100 percent of its business through the channel. Through its AAA-ranked, five-star CRN-rated partner program, Versa focuses on helping partners differentiate themselves in unique ways. Whether SSE or SD-WAN, partners can make revenue while simultaneously standing out from competing partners. “For the second year in a row, Dell’Oro Group ranked Versa as the Unified SASE market share leader, and partners want to lead with a winning solution,” said head of global partner & field marketing, John Atchison. “That represents opportunity for partners to uncover new opportunities, make money and build a loyal customer base.” Dubbed ACE, Versa’s program targets VARs, systems integrators, MSPs and service providers, and was created in response to the high demand for SASE solutions. The Versa ACE framework focuses on three key areas: • accelerating time-to-revenue through skills development and supporting expertise in a partner’s specialty areas; • captivating and holding on to attention in the market through varied SASE capabilities; and • engaging customers to cultivate customer loyalty and satisfaction. By offering a combined focus on each of these tenets, ACE members are better positioned to capitalize on the forecasted $11 billion SASE market opportunity for 2024. “For us, it’s about helping partners accelerate time-to-revenue,” said Atchison. “We do that through our unique products and through our SASE enablement program. For example, we were the first in the industry to offer a SASE Technical certification when our channel program was launched.” Under Versa’s SASE certification program, ACE partners can become specialized in order to unlock more possibility for growth. As the associate gains recognition in the marketplace, this presents the company with new opportunities to generate regular, recurring revenue growth. More impressively, this can occur over a virtually unlimited period of time. Whether leveraging their own services or reselling those offered by Versa, partners can generate money on any potential resale, upsell or renewal. “Let’s face it,” continued Atchison. “Partners are always looking to differentiate themselves by delivering unique customer value. One way is by offering Versa’s single-vendor Unified SASE solution. I point to not just the multiple industry awards we’ve recently received but to many of our feature sets that are unmatched by those of other vendors.” Then, there’s Versa Titan. This entry point product is likewise available for specialized certification within the program. Titan specifically delivers a set of application intelligence features for SASE. With it, the potential customer can streamline complex processes related to managing and securing branch services. Plus, there are multiple features for multi-path site-to-site VPN automation, direct internet breakout and dynamic application prioritization. With Titan, businesses can improve networking and security, direct-cloud access and intelligent automation and orchestration. And this possibility, in turn, allows businesses to accelerate growth, streamline deployment, ease administrative burdens and set themselves apart from their own respective, competitive landscapes. Ultimately, Versa’s ACE channel partner program is all about providing associates with unique opportunities for differentiation and access to the SASE market. “That’s part of what makes us so special,” smiled Atchison. “When you’re on board with ACE, you stand to make real revenue and set yourself apart from the rest of the pack.” o For more info on Versa Networks, visit www.versa-networks.com or contact partner-marketing@versanetworks.com. If you will be at Channel Partners Conference, Las Vegas (May 1-4), stop by Versa booth #1659. Versa Networks Helps Partners Become a True ACE in their Field With Leading Channel Program, Unified SASE Solution By Brady Hicks John Atchison, Versa head of global partner & field marketing CHANNEL MANAGEMENT 78 CHANNELV ISION | MARCH - APRIL 2023
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